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apple trifecta
15 years ago
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Hopefully, this will be my last journal for awhile on the subject of apple. But, with news breaking about yet another error on their part, I decided I should sit down and do one more. Three seems like a good number. One original, two sequels.
Anyway...
apple's 2010:
1) March: Apple unveils iPad, the oversized novelty ipod, to almost universal derision. The stone-faced attempt to pass off last year's product as a "revolution," by sticking it in a bigger case doesn't seem to work too well. While a few people do ooh and aah on cue, most reviewers note that you can not only get a better laptop for a lot less, you can get a better pad/tablet for less, as well.
2) April: Carefully constructed wall of secrecy, vital to apple's "look at this new shiny thing" marketing campaign torn down when their iPhone prototype is accidentally left in bar. It ends up in the hands of a tech website who reveal all the details both inside and out, far in advance of the official unveiling day. Rather than rolling with this event, and working it to their advantage, apple instead sends their private gestapo around to literally kick in the door of the website's editor, and confiscate all his computer equipment.
3) April: apple employee fired for showing The Woz an iPad on launch day:
"Woz, who queued to buy an iPad on launch day, has written to Gizmodo explaining that an Apple engineer joined him in the queue just after midnight and showed him a 3G iPad.
According to Woz, the Apple employee told him that he had received an email allowing his team to use the iPad outside of secure areas after midnight on 3 April, and that's why he showed it to Woz.
In addition, since Woz is also an Apple employee, still officially on the payroll, the employee most likely thought that showing Woz the iPad would not be considered wrong.
However, Woz confirmed to Gizmodo that the Apple engineer was subsequently fired. "
http://www.networkworld.com/news/20.....eer-fired.html
4) June: iPhone 4 unveiled at big event, where phone craps out repeatedly during demonstration, leaving the new shiny thing looking a little less shiny, and Steve Jobs looking red, blaming the building he's standing in for the connection problems.
5) June: iOS available as a free download! Which makes sense since for many users it arrives crippled, and therefore not really worth paying for. In fact apple lies about older hardware being unable to handle the new features in the OS, in a blatant attempt at forced obsolescence. OS jailbreak app re-enables these features to no noticeable bad effect.
6) June: iBooks available: apple's attempt to out-kindle the kindle, makes it onto the ipod touch and iphone. Reviews on apple's itunes store reveal raft of complaints from users - it's slow, it's klunky, and it's error-prone, things that would have gotten any other app rejected from the app store are seemingly overlooked by apple's review process. It actually fails to even match up to the quality and stability of other e-readers available for the platform (including amazon's own kindle app.)
7) June: iPhone 4 released into the world's hot little hands - hands that apparently, should not be used to actually hold the device while in use since it causes the antenna to not work (see item 4 above). Apple tells users "you're just not holding it right." several times before admitting that yes, the problem is real, and the solution is "just don't touch it there."
http://apple.slashdot.org/story/10/.....ntenna-Problem
So, that's apple's year in review so far - bad decisions, corporate stupidity and dick moves galore.
Whale of a year, and it's only about half over.
Wonder what will happen next.
Anyway...
apple's 2010:
1) March: Apple unveils iPad, the oversized novelty ipod, to almost universal derision. The stone-faced attempt to pass off last year's product as a "revolution," by sticking it in a bigger case doesn't seem to work too well. While a few people do ooh and aah on cue, most reviewers note that you can not only get a better laptop for a lot less, you can get a better pad/tablet for less, as well.
2) April: Carefully constructed wall of secrecy, vital to apple's "look at this new shiny thing" marketing campaign torn down when their iPhone prototype is accidentally left in bar. It ends up in the hands of a tech website who reveal all the details both inside and out, far in advance of the official unveiling day. Rather than rolling with this event, and working it to their advantage, apple instead sends their private gestapo around to literally kick in the door of the website's editor, and confiscate all his computer equipment.
3) April: apple employee fired for showing The Woz an iPad on launch day:
"Woz, who queued to buy an iPad on launch day, has written to Gizmodo explaining that an Apple engineer joined him in the queue just after midnight and showed him a 3G iPad.
According to Woz, the Apple employee told him that he had received an email allowing his team to use the iPad outside of secure areas after midnight on 3 April, and that's why he showed it to Woz.
In addition, since Woz is also an Apple employee, still officially on the payroll, the employee most likely thought that showing Woz the iPad would not be considered wrong.
However, Woz confirmed to Gizmodo that the Apple engineer was subsequently fired. "
http://www.networkworld.com/news/20.....eer-fired.html
4) June: iPhone 4 unveiled at big event, where phone craps out repeatedly during demonstration, leaving the new shiny thing looking a little less shiny, and Steve Jobs looking red, blaming the building he's standing in for the connection problems.
5) June: iOS available as a free download! Which makes sense since for many users it arrives crippled, and therefore not really worth paying for. In fact apple lies about older hardware being unable to handle the new features in the OS, in a blatant attempt at forced obsolescence. OS jailbreak app re-enables these features to no noticeable bad effect.
6) June: iBooks available: apple's attempt to out-kindle the kindle, makes it onto the ipod touch and iphone. Reviews on apple's itunes store reveal raft of complaints from users - it's slow, it's klunky, and it's error-prone, things that would have gotten any other app rejected from the app store are seemingly overlooked by apple's review process. It actually fails to even match up to the quality and stability of other e-readers available for the platform (including amazon's own kindle app.)
7) June: iPhone 4 released into the world's hot little hands - hands that apparently, should not be used to actually hold the device while in use since it causes the antenna to not work (see item 4 above). Apple tells users "you're just not holding it right." several times before admitting that yes, the problem is real, and the solution is "just don't touch it there."
http://apple.slashdot.org/story/10/.....ntenna-Problem
So, that's apple's year in review so far - bad decisions, corporate stupidity and dick moves galore.
Whale of a year, and it's only about half over.
Wonder what will happen next.
Jobs is a marketing drone.
Apple needs more of the former, and less of the latter.
Alot of this is because of Jobs himself, as he's been FAR LESS bold and innovative since his surgery last year.
d.m.f.
They didn't make it.
d.m.f.
I could see the $100 apple tv box being the final piece in a plan to start their own internet-based TV network. Get the shows via itunes, play them on your ipod/ipad/tv.
Only they didn't do it, the idiots.
And they dropped the ball.
As it is, GoogleTV just sounds like every other web-connected TV system that's gone before, going back to Microsoft's WebTV, only over WiFi.
I'm not much of a TV watcher, but dammit, I want internet-delivered live TV from around the world!
It'd be WORTH the C-note.
d.m.f.
But, no - comedy oversize ipod touch.
Tragic.
d.m.f.
i cant wait to see what happens next!
its like watching real world desperately struggle for viewers
Kick em for their faults, but they do kick the industry forward into not serving the same shit on the same shingle, As most would do if they didnt have a kick in the pants.
Yes, apple used to innovate. So far this year all they've done is clone their own product.
Of course, despite the fact that Apple blatently lies to its customers, and tells you its your fault when their device doesnt work worth a crap, people will still waste money on their crap.
http://gizmodo.com/5520164/this-is-.....es-next-iphone