You're supposed to like do it when you first get up out of bed, without fixing up your hair/attire/face/boobs/flak jacket/waffles/etc. So like the camera is capturing a half-awake, grungy individual who has yet to have that day's first steaming cup of java/tea/milk/beer and would rather just crawl lazily back into the nest and get some more shuteye.
Or at least that's an exaggerated version of the meme. But you get the idea.
Or at least that's an exaggerated version of the meme. But you get the idea.