Dont present or Express your fetishes cold turkey to the "normal" bunch. Like Quintin Tarintino with his foot fetish, or the director/creator of Aliens with his oral fixation, the director of The girl in the spiders web who included a vacuum bed/ bag scene, or directors of slasher films who are into snuff. If it is something you like to hint at in your work, than give hints of it. The fact is the majority of people in the world have fetishes. Most are subtle and reserved about it... though they will notice those little hints.

I wasn't planning on doing that.

It's a difficult choice. Your furry following is a ready audience you can easily access and use as a stepping stone for larger audiences. But, and it's a big but, it might tarnish your image as an author. Especially considering how hostile internet can be towards furries.

That's why I don't post furry content on my Twitter (or Fetlife for that matter) as I fear it would be a net-negative. Furries are a minority after all, so I, or you, might end up as a large fish in a small pool, so to speak.
And if my online presence became public knowledge, I probably wouldn't be asked to lecture governmental organizations about autism again!

But how would you start building a non-fetishy following, I wouldn't really know. Besides DeviantArt (and that too might be too deviant for some)

That's just my thoughts. If you want to become mainstream, separate, but if you're fine being less mainstream, use the following you already have.

Besides, there is always the risk if you become the next global sensation, the yellow press will dig things up...

That's rather my thinking. Especially given the circles within the fandom that I typically interact with.

There's a way to do both. You could try publishing under a pseudonym, and then also promote your writing to the furry fandom within furry-only spaces.

Perhaps drop a line towards one of the furry authors out there and get some advice? They would have some first-hand knowledge of your concerns and may be open to questions from a budding author.

I have my writing account, which I keep clean. I publish under what is now my legal name but was my character name prior, Lauren Rivers. Now obviously anything you put online has a chance to be connected to whatever else you've done. Could it harm you? Possibly, but there is no real way to one hundred percent guarantee you'll never run into problems from the fetishy stuff.

I generally don't advertise the adult things I do or am into, but I'm not going to stop doing them just because they might be found someday. I just do my best to keep it separate.

As said elsewhere, you can always publish under a pseudonym if desired, sometimes it works pretty well as there are movies Disney has made that you don't realize are Disney because they're under subsidiaries. For me, I kind of want my work to be under my name, and I don't plan on writing any adult work so there's no issue for me there.

Either way it's up to you. You have to decide the best way to present yourself and let the work speak for itself.

Also, people who have no kinky stuff that I know of manage to find ways to completely torpedo successful careers but I think the important thing is that you focus on the craft and do what you think works best for you.

Don't link us directly to your work - instead, find a whole bunch of small authors and promote all of them! We won't know which is you, and we may just find some good authors apart from yourself.