<sarcasm>Oh, I don't know, it might be pretty effective... real people will start migrating away from the site any day now, and bots shouldn't mind the ads too much. It's a win-win for the site!</sarcasm>

In all seriousness though, it is really annoying me as well.

Making it more infuriating is the fact that ads still show even with adblockers on, I literally have a slumberland ad on the bottom right of my screen as I type