I hate the new name for the Nintendo Revolution, only because parent's aren't going to know about the whole "We are" and the Japanese "ii" crap. They are going to know it's a system named after both a slang term for urine and for male genetalia. Also, it's a term meaning small whereabouts in the UK.
I can see this conversation...

Kid: I'm going to go play with my Wii
Mom: WHAT DID YOU SAY!!
Kid: I'm going to go play with my Wii
Mom: Where did you learn that! *smack smack* We don't say those things! *smack*
Kid: Mom..but! *smack* *cry*