I saw this on TV the other night, was stunning :3

O.O

wow...

wow that is beautiful and somewhat surreal

That is just...wow.
Magical.

that was the longest most beautiful and inspiring commercial I have ever seen for a product that I will never be able to afford :0

That is simply beautiful! ;w;

Was waay to long for a commercial though.

if commercials were always like this, Id be content to just watch commercials all day.

It was a nice commercial, true.. but it was to long for me to get interested in actually buying jewelry.

Wow.

Now that's what I call advertising...

that dragon!

Not alone there. It gave me goosebumps. I actually stopped what I was doing and stared at the tv with my mouth open.

That's an impressive production for a simple commercial, I don't think I blinked once the entire time.

Wow, I wish all commercials were that creative and beautifully made!

I personally don't care that this was about jewelry. I want to know more about the Leopard and its back story. This commercial felt like a movie trailer to a very interesting and beautiful world with so much potential for a grand epic story. I don't want a diamond, I want a block buster. :)

That was beautiful. Thanks for sharing.

very impressive commercial. jewelers are always overly flamboyant with their commercials. still pretty.

Did it really make you cry though?

Yes but the loose narrative elements tarried very closely to some sentimental symbolic narratives I have written in my personal life. If anything how close it comes to some of my mental imagery is uncanny and almost disquieting. Im sure the story they intended was far simpler than I had written in my mind as I watched this ;}

haha, okay. That makes sense. Was just kind of wondering if I missed something while watching it ^^; yay for uncanny parallels :P

Well I found my inspiration for the night. Thanks for sharing this!

Could you explain to me what story is being told? x.x;

definitely makes me want to draw and write more than buy jewelry but I suspect we have a bias on the matter ;D

Wow :) Stunning

As a short film, visual, art piece and anything outside of being a commercial aside it was fantastic.

Wow... that was just so beautiful.

Sadly it's about jewels and teaches nothing. :c
Still nice though.

I loathe that piece. I hate it because it's got so much beauty and invention and poetry and ravishing visual imagery -- and it is completely ****ing RUINED by a ****wit of a director who did not have the ****ing balls to let any of it shine.

In the entire ****ing movie -- and yes, I counted -- there are exactly two takes that last longer than two and a half seconds (and neither of them is of a leopard). There's no time to see anything, no time to savour, no time to draw a deep breath and fill the heart with visual poetry. That's not cinematography, it's visual dogfood for the ADHD generation.

I wouldn't mind if it was just bad. But it's not; it's much worse than that. It's ruined.

then again, it's a short movie. how long do you expect takes to be in a short film created as a commercial? granted, some cinema movies have shorter takes even, like a music video clip stretched into 1 1/2 hours. you weant to know what sucks? 3D-movies where you have to stare at the center of the silver screen or else the 3D-effect would get lost; an effect you'll be used to after ten minutes, anyway.

yes, I would have loved to see more of some places they cut short. but, ADHD stuff? ruined? hardly.

... it's a short movie.
Not that short, and its shortness isn't even particularly relevant. Any five of those takes, drawn out to six seconds, would make a ravishing 30-second commercial. What matters is that the film is a good thing by an obviously talented artist, reduced to mush by some idiotic pandering to stylistic fads.

What a shame. What a waste.

if you put it that way, I have to agree, the whole thing would have deserved to be made into more like 20 minutes or more, to be allowed to tell that silent story unhurriedly. more leopard, more dragon, and certainly more gorgeous scenes.

this ^

I have to wholly disagree. The fact that it is a film for a commercial defines it's intents and limits. It exceeds all expectations on both fronts. It was never meant to be a short film, it is a commercial so it's length is already far stretching the boundaries of a commercial. But while this level of artistry is usually reserved for film, it is a great pleasure for me to see a commercial that attempts something more, a sentimental journey. For me time was dilated as I watched this. I did not, personally, feel the rush you imply but rather savored the delicate morsels of visual splendor all the more because the meal was small. I would certainly not have begrudged it if it were longer but am flattered and pleased by a commercial that never had to attempt such elegance. While it's a lovely sentiment that this could have easily been made as a 20 minute short film, it was not ever intended to be so to criticize it on that front seems a bit like criticizing a saturday morning cartoon that has the makings of a feature length film. In the end I would compare it against the merits of it's genres and as far as commercials go, this is poetry in motion.

Also do keep in mind, the director may well have even made a longer film. It is his client who pays him that decides on the final cut in most cases. This is the world the artist lives in...our heart may bleed massive amounts of inspiration, but it may be that only a thimbleful will ever be seen.

I always remember a nice quote from -- uh, Clive Barker, actually. "We burn so hard, but we shed so little light."

Now that i've gotten over my own grumpiness, I just find the Cartier film beautiful and sadly broken, like a diamond watch with an inaccurate movement, or like a ruby whose cleaving went wrong. I find it hard to leave that behind and just take pleasure in the film for what it is, a flawed gem.

More fool me, really. :)

its cool as hell and the imagery is captivating and intriguing, but not cry worthy for me.

wow, absolutely gorgeous :) !

I actually had to hold back some tears around the scene whwere the leopard found that hidden place...

aside that, I wonder which leopard they used? amur or persian? we have a pair of persian leopards at the zoo here, they are large and fluffy, and I'd love to scritch them for a while. :)

My gut tells me it was Amur <3

The 'gut' shown here seems to suggest otherwise http://vimeo.com/1905893

It might be simply a case where they happen to catch sight of heavier Amur Leopards but it would make sense if it shared the characteristic that the Amur Tiger has in having a fatty layer along their underside to protect against the cold and it seems like the one in the ad lacks this characteristic.

you might be right. to me it looks more liek they used a persian leopard in the video. more rosettes and more fluff:
http://www.flickr.com/photos/sexecu.....n/photostream/
http://www.raubkatzen.eu/?path=cont.....p;contentid=23

lol well i was completely guessing, so

Saw this for the first time while Mieze  Miezekatze was here, and we kept trying to guess what the add was for at the same time we were being amazed by the commercial itself! LOVE this concept for commercials!

I SAW THAT

my boyfriend and i were like, wtf is this a movie? this was the longest, COOLEST commercial i've seen in a very very long time :3

WOW magical

Has anyone seen this aired? Given how long and the effort put into production this may be a case of a commercial who's airing and distribution is supposed to occur through youtube, neat either way.

Wow .. I was able to resist for quite a while, until she was stroking this graceful leopard. So beautiful.
I wish all commercials would be as awesome as this one .. then I would consider watching TV again. Though, I guess the production consumed massive amounts of money, which was only justifiable with the immense worth of the product they are advertising for.
Anyway, thank you for sharing this.

aye but then arguably the Catholic Church is responsible for a great deal of renaissance art because they had massive amounts of money to spend on it ;P. Does it lower the intrinsic value of the art or it's historical significance because they were paid commercially to paint it?

Yes and no .. it depends. There's hardly difinable line between the art which is so convincing and brilliant, that neither creator, time of creation or purpose of creation really matter to its artistical value .. and there's this kind of art which you like in the first moment, but then think "What the hell has this stuff to do with that art .. get it out of there, it ruins it."
In this advert they managed it really really good. You see different products, but not exposed and isolated. It is part of the scenery itself and blends in perfectly. The visual impression is so brilliant, that they didn't need any words to sustain it. All they had to do is saying the company name at the end.

To sum that up: No the money spent to create art doesn't influence the intrinsic value of art, but the impression of being "commercial" can do. ;)

For that reason I celebrate it. I do commercial work and I know what it means to create something visually dynamic but in the end soulless. It is lovely to see the commercial imbued with such inspired feeling.

Of course, my subjective opinion is biased by it's very nature..but in short I like art that makes you feel, even in fleeting glimmers.

Seriously beautiful for a commercial! That cat is so lovely and elegant.