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Got Clever Marketing?
17 years ago
Ever notice how the "got milk?" parodies have not only reemerged, but have expanded to include every noun imaginable? WHEN WILL IT END??! I think the breaking point for me was when I saw a shirt that asked "Got Falconry?" That's not even catchy. It's just not amusing to parody something that has been parodied by everyone else already. In my opinion it was never that amusing in the first place, but that's me.
I looked up "got milk" on Wikipedia. The first ad was aired in October 1993. That's about 15 years, and people still think it's fucking clever to reference it.
This has been more overdone than people making fun of Paris Hilton (save that rant for another day, we'll see). If any of you have a "Got Furry?" shirt, I will beat you.
I looked up "got milk" on Wikipedia. The first ad was aired in October 1993. That's about 15 years, and people still think it's fucking clever to reference it.
This has been more overdone than people making fun of Paris Hilton (save that rant for another day, we'll see). If any of you have a "Got Furry?" shirt, I will beat you.
Heh, no seriously, this reminds me of that George Orwell essay on dead metaphors and other useless bits of memetic language. They start out meaningful and clever, then become boring and stale from over use, then become so throughly ingrained in language we barely even recogize them as metaphors at all. Its's here if you want to read, you would probably appreciate it: http://www.mtholyoke.edu/acad/intrel/orwell46.htm
I think I know what you mean though. I'll definitely add that essay to my list of things to do. Reading is hard for me, but George Orwell was a smart man, so I know it'll be worth the trouble.