The japanese phrase in the journal title means, 'turning to the gods in times of need' (or something similar). This I find one of the most nicest things about the Shinto religion. The Kami are here to assist us, and we can turn to them, even if we aren't wholly devoted to them. But it helps at the same time to have truth in your heart, and gratitude for any help that is passed down when praying.
A couple of examples of who to turn to include:
Inari: Production, business, fertility
Konpira: Safe travels (mainly sea travel)
Susanoo: Protection against disasters
Tenjin: Education, learning
Hachiman: Victory/Success
Ebisu: Prosperity
Amaterasu: General deity of Shinto, of the sun and universe