So I just went to pick up my copy of Dishonored at Gamestop with my mother. She saw an advertisement for the Wii U. She said "Are they making a PSP for the Wii or something?" I told her "No, mom. It's a tablet controller for the new Wii console."

She asked then "So it's like an iPad for the Wii?" I laughed, then explained, "Kinda, but they don't want you to think of it that way. It's a touch pad for the Wii U."

She chuckled, then asked "What's a Wii U? That's sounds stupid." I said "It's the new console by Nintendo, and yes, we all think it sounds stupid."

She said "Oh, I thought it was a new controller for the Wii"

My mom has little experience with games, so she perfectly illustrates the ineffectiveness of Nintendo marketing.