The undervalued artist
13 years ago
Bills, bills, bills. So, stuff for sale: http://www.furaffinity.net/journal/4010220/
An artist I really like who has recently entered the realm of published work has been addressing this issue on her tumblr and I just wanted to talk a little bit about it on here because this is a rampant problem in the furry community.
Art is hard work and time. I've seen so many furry artists (better than me) undercharge for their work because the competition is so great. And then there are others who can charge actual reasonable (for the artist, maybe not from the perspective of the buyer) rates because they've "made it," they've gotten their name out there - and that's good. But too many artists undersell themselves and really it hurts all other artists when that happens because it's just undercutting and more undercutting. I'm guilty of this myself. And I know I'm not the best artist out there but I literally charge less than minimum wage for my work. And I justify that by saying "well there are better artists than me who charge the same and sometimes less, I can't charge more." Well, it's a vicious cycle. Like gingerhaze mentions, it's one thing to work for free or for very little because it's something you like to do, something you would do anyway. But to do it because you don't think your art is worth it? No. There is way too much entitlement among furries, because artists work so cheap. It's like you don't actually value the art anymore, you just expect it. It's more than a little frustrating and hurtful. Especially when furries are willing to spend hundreds and thousands on fursuits - which hey, is ART - but will flinch at paying more than ten bucks for a badge. YEAH fursuits take way more time and arguably more skill, but I'm not trying to compare them directly, just on principle I'm saying I know you damn furries are able to equate the value of art with money, why can't you do it for more than one medium?
Anyway, I don't have a solution for this other than education. I wish this was more of a discussion. But I don't have many watchers so yeah this will just end up as another ignored rant in the sea of journal posts I'm sure. But anyway, consider this a warning that I'll be raising my prices for traditional work that I do at conventions (since that is typically the only time I sell art anyway).
Art is hard work and time. I've seen so many furry artists (better than me) undercharge for their work because the competition is so great. And then there are others who can charge actual reasonable (for the artist, maybe not from the perspective of the buyer) rates because they've "made it," they've gotten their name out there - and that's good. But too many artists undersell themselves and really it hurts all other artists when that happens because it's just undercutting and more undercutting. I'm guilty of this myself. And I know I'm not the best artist out there but I literally charge less than minimum wage for my work. And I justify that by saying "well there are better artists than me who charge the same and sometimes less, I can't charge more." Well, it's a vicious cycle. Like gingerhaze mentions, it's one thing to work for free or for very little because it's something you like to do, something you would do anyway. But to do it because you don't think your art is worth it? No. There is way too much entitlement among furries, because artists work so cheap. It's like you don't actually value the art anymore, you just expect it. It's more than a little frustrating and hurtful. Especially when furries are willing to spend hundreds and thousands on fursuits - which hey, is ART - but will flinch at paying more than ten bucks for a badge. YEAH fursuits take way more time and arguably more skill, but I'm not trying to compare them directly, just on principle I'm saying I know you damn furries are able to equate the value of art with money, why can't you do it for more than one medium?
Anyway, I don't have a solution for this other than education. I wish this was more of a discussion. But I don't have many watchers so yeah this will just end up as another ignored rant in the sea of journal posts I'm sure. But anyway, consider this a warning that I'll be raising my prices for traditional work that I do at conventions (since that is typically the only time I sell art anyway).
FA+

I'm sad it's damaging the market. Maybe I should be thinking of it as a whole and taking one for the team. But I am fine, because this isn't my profession, underselling and making a few bucks here and there to pay for things and get to do something I enjoy (mostly), is a good thing to me. I'm sad people expect this of more seasoned artists, ones whose skills are up there on illustrator levels. I think it's because there are so many young people on art sites like FA and DA who want to buy art but obviously don't have the money. People cater to them, and thus prices remain, often times, low.
I'm no pro either, so my time and work is NOT as valuable as a professional artist; but I've still been working at this for years and I put not just my sweat but my heart into everything I make, even if it's "just" a badge. I'm sure you're the same. We deserve more than minimum wage, and more than that we deserve a little respect. It's sad when the primary motivator for art is the dollar sign. It's like people on black Friday, shoving as many things into their cart as they can because it's on sale. Who cares if it's not something they would even normally consider buying, or whatever, right? Cause it's cheap, might as well get it. It's that attitude. I would like to see it go from that to "Hey, that is beautiful (cool, interesting, whatever), I really like that. It might cost more than a fast food combo meal but I can enjoy it a lot longer." (Okay, I am stretching the limits of believability for what you can honestly expect a person to think, but you get the idea)
They spring on deals. That is how sales work. You trick the mind into only thinking in the short term. And it works. Humans are not good at thinking in terms of money or long term. Biologically, we never needed to. It was a one day at the time, what you see is what you get thing. And though we've grown as a species and are not run by our instincts and emotions as much as other animals, we still are animals. You make it seem so good they act on it and buy it on impulse because all they think is "wow look how much I am saving/what I am getting for the price." And then they have spent it. By the time they manage to think about it, they've already purchased it and it's too late. So low prices and the constant sales of the media make us attuned to that. We want low prices, we are hooked on deals. We don't want to save up for things, we don't want to be told things are worth more than we can afford at the time.
I agree with you. I shouldn't work for minimum wage. I shouldn't undersell myself. But I don't make NEARLY the sales I do at a higher price. I could make $200 in fewer pieces in a year for people who are willing to pay that much, but I could make $700 selling my art for cheaper and doing more. The way I see it, I can make more and so I'm willing to work for under what I'm worth. I may be contributing to the spoiled entitled commissioners, and I feel bad for that. I am hurting the market, and I feel bad for that. But I want money. I want money, even if it's not as much as I deserve. $500 is better than $200 is the way I see it. It's a shame I need to undersell, and that it affects and distorts peoples' perceptions. It's a hard thing to decide, that is for sure.
I don't make anything EVEN CLOSE to what I was making 5 or 10 years ago.
I'm gonna start focusing more on selling my art outside of the fandom.
I'll just use something that came up today as a quick example: Batman #15 comes out tomorrow, and there's a 1 in 100 incentive cover drawn by Greg Capullo going at market rate for anywhere as low as $50, up to $180. This is a cover that will be printed, at least, hundreds of times. A quick search on ebay pulls up about a dozen, and it isn't even out until tomorrow. Greg Capullo is over here on deviantART: http://thegregcapullo.deviantart.com/
Now, while Capullo may in fact be my second favourite inker in the biz, he doesn't work cheap. That $100 inking that comes out tomorrow, signed, is going to fetch at least double that at a convention. Here, in the fandom, where you have artists who are JUST if not MORE talented than guys like this, you'll find the same quality at cons for less than half the price.
The flip side to that is the fact that the community on the whole IS very small, and relatively tight-knit. The fact that I can go to a con, say hello to a random artist who's work I adore, and then not only get stuff signed by them, but also talk and make nice? That's completely unheard of in the big-leagues of conventions like Dragon Con or Megaplex - which by the way, while awesome, are super lacking in the ability for the fans of the community to be able to get to know the artists they love.
The furry fandom has a great opportunity with the way it operates. Sure we don't charge a lot, and we TOTALLY COULD IF WE WANTED TO. But we're a small group, with a small target audience, and there are a LOT of geeks out there. So until you as a furry artist are ready to take the leap (and talent wise, I say a LOT of you are) into the big leagues of drawing for Marvel, Image, DC, Fantasy Flight, Wizards, or any of the other myriad of companies that WILL PAY YOU WELL for your already amazing talent that you'll only get better at - I don't want to hear complaints that people are charging too little. Because you're charging what you believe your current audience is willing to pay. Don't like it? Expand your audience.
No really! Please! Because nothing makes me happier than seeing a furry artist like our beloved Stan Sakai being revered by the comics industry as "one of the greats." I want to be able to go to work, and walk to 'normal' geeks, point to the wall and say, "See that bestseller there? That's one of ours, from the furry community."
I'm not asking to be paid like a pro, nor do I WANT to be a pro and be able to charge that much. I'd just like to be able to make a little more than minimum wage for work that certainly requires more skill and effort than working a cash register or flipping a burger. There's a reason the term "starving artist" is more true than stereotype. Yeah it's great we have a small, close community, but is it really that much to ask for that community to actually support the artists in it instead of basically taking advantage of them? They might not know they're doing it, but that's part of the issue (that I went more in depth with in one of my above replies).