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Advertising, your identity and ads on Fursuiter.net
11 years ago
General
This might go on a bit, also this is my opinion and knowledge of advertising from places I have worked, not everything will be 'correct' but is from what I have worked on.
Recently a lot of news sites have been covering people's identity with advertising.
They say that when you go online, you build up a profile. This profile contains information you have provided such as what you have searched for, age, personality, your intelligence, income... Basically everything you can think of.
From these profiles, places can even tell if women are pregnant.
Target, a large US shop, was in the spotlight a few years ago after it started sending out promotional offers to teens for baby items, even before they knew they were pregnant. They were able to do this after compiling massive amounts of data from its users that shopped on their site. With this information they were able to predict from what people bought before, during and after pregnancy if someone was pregnant.
So as you can see this information can be very useful to some, and in some cases sold for large amounts of money.
The thing is that this is not advertising companies, this is direct with the website and advertising places like Google don't sell your information like this.
Yet for some reason the media gets this mixed up. From what I can see the media no longer research themselves but get correspondents to give this information out instead. The problem with this is that they don't fully understand how these systems work at Google.
Google do build up profiles, they know just like Target everything about you from the information you provide when using their services, and Google, well they are everywhere....
They host your email, they have your debit card and home address on Google Play and Wallet, they know what you search for on the internet using their search engine and they can follow you even when you are not on their site with the tracking code on most sites by their tracking service Google Analytics.
So yea, Google has a lot of data on you, going back years and is worth a lot of money.
Each person that uses Google services is worth over £500 each a year, calculated by researches [citation needed].
If Google sold this data, they could resolve the US debt......
So back to what the media say, they say that Google and many services like it "sell these profiles of users to advertising firms". They put over that the profile data, meta data, is sold. As in that information is given to others for profit.
This is untrue and is the result of failed research and using correspondents that don't actually know what they are meant to be providing information on.
What this leads to is the public not getting correct information, and forming opinions that lead to views on services that they use resulting in rash unneeded changes such as over protecting their "identity" and stopping of using services like FaceBook...
So what do Google and other services like it do with this data?
Well lets create a scenario. I want to create an ad on Google's Adwords for FURSTREAM.
I have made a image that I will upload. I then need to select who I want to target.
So ill be wanting to promote this towards people in the furry fandom.
There is no target a furry button, shame. The fandom is also very open from young people to old, girls and boys from poor to rich. So it can be a bit hard to target.
So ill be using search terms. When you search something like "Furaffinity" this gets added to your online profile.
I can add hundreds of terms. So I can easily cover all the furry terms and be able to direct straight to people in the fandom.
Once I set these terms I can start the ad. And boom I am now advertising on sites directing my ads directly at Furries.
So where in that do I know who you are? Where do I get information on you?
Well I don't.... And that is what a lot of people don't realise, Google ads and other services like FaceBook don't provide this information. Ill never know who you, even if you visit my site, unless if you register and provide me that information. Even then I only know you came from an ad on a site somewhere on the net...
What places do sell your information then? Well when you sign up on a site. They might sell your information without you even even knowing to data firms. Most of the time though to places that collect bulk amounts of data and then sell it on. These bulk collectors will collect data from thousands if not hundreds of thousand sites that are willing to sell your information and put it together to create portfolios.
So it is really hard to protect yourself... You don't know if any site, Furaffinity, Weasly and even sites I run are selling your data.
Even if you try and protect yourself, most of the time new portfolios will be made of you, that could be easily matched to each other...
Well then, why bring this up? Well the new site I am working on, Fursuiter.net is having ads on it and people want to know how we will using advertising technologies to help advertisers, but keep user's data private.
And in general this is a model that all site owners should use for directed advertising on their own site using their own data.
So on Fursuiter.net we will only be using data that users provide. Such data is like what part of the sites do users visit, do they own a fursuit, are they a fursuit builder, are they wanting to build fursuits, where users live (country only), their age and gender and a few other things.
This is so we can offer targeting advertising for advertisers. Advertisers can sign up, and target their ads directly at people they want to see the ads.
Unlike FA and the other furry art sites that show all ads to all users (excluding adult ads that are only shown to NSFW users) we will have this so users get relevant ads and advertises get the most out of their money.
So I just want to repeat what I said earlier, these advertisers wont get YOUR details, they will never know who you are, just like how people who use 90% of the advertising companies will also never know who you are, or ever get that information.
I also want to say that I as a site owner will NEVER sell your information to other people, though we may use your information for improving the site it will never been for profit.
I know this is all a bit disjointed, I wrote it over a few hours watching some on demand TV, but I hope it clears up information you might have read or been given by the media who don't have a clue...
Recently a lot of news sites have been covering people's identity with advertising.
They say that when you go online, you build up a profile. This profile contains information you have provided such as what you have searched for, age, personality, your intelligence, income... Basically everything you can think of.
From these profiles, places can even tell if women are pregnant.
Target, a large US shop, was in the spotlight a few years ago after it started sending out promotional offers to teens for baby items, even before they knew they were pregnant. They were able to do this after compiling massive amounts of data from its users that shopped on their site. With this information they were able to predict from what people bought before, during and after pregnancy if someone was pregnant.
So as you can see this information can be very useful to some, and in some cases sold for large amounts of money.
The thing is that this is not advertising companies, this is direct with the website and advertising places like Google don't sell your information like this.
Yet for some reason the media gets this mixed up. From what I can see the media no longer research themselves but get correspondents to give this information out instead. The problem with this is that they don't fully understand how these systems work at Google.
Google do build up profiles, they know just like Target everything about you from the information you provide when using their services, and Google, well they are everywhere....
They host your email, they have your debit card and home address on Google Play and Wallet, they know what you search for on the internet using their search engine and they can follow you even when you are not on their site with the tracking code on most sites by their tracking service Google Analytics.
So yea, Google has a lot of data on you, going back years and is worth a lot of money.
Each person that uses Google services is worth over £500 each a year, calculated by researches [citation needed].
If Google sold this data, they could resolve the US debt......
So back to what the media say, they say that Google and many services like it "sell these profiles of users to advertising firms". They put over that the profile data, meta data, is sold. As in that information is given to others for profit.
This is untrue and is the result of failed research and using correspondents that don't actually know what they are meant to be providing information on.
What this leads to is the public not getting correct information, and forming opinions that lead to views on services that they use resulting in rash unneeded changes such as over protecting their "identity" and stopping of using services like FaceBook...
So what do Google and other services like it do with this data?
Well lets create a scenario. I want to create an ad on Google's Adwords for FURSTREAM.
I have made a image that I will upload. I then need to select who I want to target.
So ill be wanting to promote this towards people in the furry fandom.
There is no target a furry button, shame. The fandom is also very open from young people to old, girls and boys from poor to rich. So it can be a bit hard to target.
So ill be using search terms. When you search something like "Furaffinity" this gets added to your online profile.
I can add hundreds of terms. So I can easily cover all the furry terms and be able to direct straight to people in the fandom.
Once I set these terms I can start the ad. And boom I am now advertising on sites directing my ads directly at Furries.
So where in that do I know who you are? Where do I get information on you?
Well I don't.... And that is what a lot of people don't realise, Google ads and other services like FaceBook don't provide this information. Ill never know who you, even if you visit my site, unless if you register and provide me that information. Even then I only know you came from an ad on a site somewhere on the net...
What places do sell your information then? Well when you sign up on a site. They might sell your information without you even even knowing to data firms. Most of the time though to places that collect bulk amounts of data and then sell it on. These bulk collectors will collect data from thousands if not hundreds of thousand sites that are willing to sell your information and put it together to create portfolios.
So it is really hard to protect yourself... You don't know if any site, Furaffinity, Weasly and even sites I run are selling your data.
Even if you try and protect yourself, most of the time new portfolios will be made of you, that could be easily matched to each other...
Well then, why bring this up? Well the new site I am working on, Fursuiter.net is having ads on it and people want to know how we will using advertising technologies to help advertisers, but keep user's data private.
And in general this is a model that all site owners should use for directed advertising on their own site using their own data.
So on Fursuiter.net we will only be using data that users provide. Such data is like what part of the sites do users visit, do they own a fursuit, are they a fursuit builder, are they wanting to build fursuits, where users live (country only), their age and gender and a few other things.
This is so we can offer targeting advertising for advertisers. Advertisers can sign up, and target their ads directly at people they want to see the ads.
Unlike FA and the other furry art sites that show all ads to all users (excluding adult ads that are only shown to NSFW users) we will have this so users get relevant ads and advertises get the most out of their money.
So I just want to repeat what I said earlier, these advertisers wont get YOUR details, they will never know who you are, just like how people who use 90% of the advertising companies will also never know who you are, or ever get that information.
I also want to say that I as a site owner will NEVER sell your information to other people, though we may use your information for improving the site it will never been for profit.
I know this is all a bit disjointed, I wrote it over a few hours watching some on demand TV, but I hope it clears up information you might have read or been given by the media who don't have a clue...
Thanks for taking the time to write this for those not in the know.