Why do some furry cons grow and others stagnate or even die?
10 years ago
I attended Biggest Little Fur Con in Reno a few weeks back and that con has experienced the most amazing growth these last two years. In 2013 it had 800 attendees, last year it had something like 1400, and this year it was over 2400! This from a con in a somewhat out of the way city (Reno).
Midwest Fur Fest shot past FC to be the second biggest fur con last year, if I remember the numbers right. It too grew by many hundreds of attendees.
Now, MFF is in a hub city and is easy to get to, so its growth is understandable. BLFC is harder to understand though it does have some advantages - it's located in a casino and as of this year has the most extravagantly executed con theme I have ever seen. The "Biggest little brother" posters were everywhere (the theme was 1984), there were fake surveillance cameras, and even the PA messages were 1984-themed.
But meanwhile, FC is growing slowly if at all and Califur too seems to be stagnant - and Califur is in a major hub too, so it's easy to get to.
What factors govern the success of a con? The hotel and transportation would seem to be to be the biggest ones, but I've heard that con management is also an art rather than a science. Running a con is presumably a godawful amount of work and an all around thankless task. Some cons are stillborn (Antheria) or wither and die (Confurence) and while I've heard rumors of management issues there's too much going on there for me to know exactly why.
I suppose I should just wait and ask some friends at the next furry party, they've been in the scene longer than I have and more to the point they have run conventions. Still, I wouldn't mind hearing some opinions. What makes a furry con thrive?
Midwest Fur Fest shot past FC to be the second biggest fur con last year, if I remember the numbers right. It too grew by many hundreds of attendees.
Now, MFF is in a hub city and is easy to get to, so its growth is understandable. BLFC is harder to understand though it does have some advantages - it's located in a casino and as of this year has the most extravagantly executed con theme I have ever seen. The "Biggest little brother" posters were everywhere (the theme was 1984), there were fake surveillance cameras, and even the PA messages were 1984-themed.
But meanwhile, FC is growing slowly if at all and Califur too seems to be stagnant - and Califur is in a major hub too, so it's easy to get to.
What factors govern the success of a con? The hotel and transportation would seem to be to be the biggest ones, but I've heard that con management is also an art rather than a science. Running a con is presumably a godawful amount of work and an all around thankless task. Some cons are stillborn (Antheria) or wither and die (Confurence) and while I've heard rumors of management issues there's too much going on there for me to know exactly why.
I suppose I should just wait and ask some friends at the next furry party, they've been in the scene longer than I have and more to the point they have run conventions. Still, I wouldn't mind hearing some opinions. What makes a furry con thrive?
FA+


Both the main and overflow hotels price gouge, blfc offers far better rooms for far less. Also the elevators at fc can be horrid. And with the fur con only taking a small % of the con floor, if your in the overflow hotel it's a long nasty walk to the con.
I also always feel bad for the dealers there, the dealers den often goes into the 90's
I think word of mouth is a major cause for the increase of attendees at any con
It may surprise you, but even a con that is stagnant and shrinking gets a significant number of new faces each year. The real secret is convincing these folks to come back again and again. This boils down to a pair of very personal questions for each person. Did I have fun? and Did I have more fun at this con than I did at the other con?
But everyone has different things that they enjoy. Some folks love the costumes. Some love showing off and performing their costumes. Some folks love the art. Some folks love the friends they find at the con. Some folks love getting laid. Some folks love the work of volunteering at the con. Some love the program items. Some love to freak the mundanes. Some love the city where the con is held. The list goes on and on and is a varied at the people going there.
The folks running the con have to expend their limited supply of goodwill, money, and people points to put on a convention that is enjoyable enough for enough people that it will survive. There are many wrong answers, but there are also many right answers, and depending on the convention personality, what is right for one is wrong for another.
I'll stop here, since I don't want to spend the entire day in front of the computer. I want to go out and have fun. *grins*
MFF is growing at a pretty standard rate, I would say, for most cons. AC is on a similar track (despite many negatives to the AC experience that are similar to the FC experience, below). MFF does benefit by being easy to get to and having a nice hotel.
FC's contraction last year was probably a one-off blip, but the high hotel costs, split layout over two hotels, rooms that sell out, and crowded elevators are probably deterring some people. I would expect close-to-flat attendance over the next few years.
For Califur, I could give some hypotheses, but personally when I've been there I simply haven't had very much fun. BLFC being in a similar region at a similar timeslot on the calendar is probably not helping either (I doubt anyone would travel out of state to visit both cons this year.)
Basically, there's no all-in-one answer, but cons grow fastest when they're some combination of inexpensive, easy to get to, have a good venue, offer a different/unique experience, or can draw on an underserved community. They shrink due either to management problems, alienating their attendees, or being limited by the size/cost/structure of the facilities in the area that can reasonably support them.
I'd say publicity is another thing- Sal and I were the guests of honor the first BLFC, and pumped the con as much as we could. Sal has a pretty large fan base, so that helped- Shiuk being a part of BLFC is another thing that helps with publicity. And everyone has such a great time there, they spread the word and recruit. Most people I know going to FC say 'it's fun to socialize' and Califur is given a pretty negative rating from a lot of people. There's not many out there that pump the con up or go on about how awesome the convention has been.
I think efforts of the staff and response to attendees is another big thing. BLFC has listened to feedback and done their best to make everyone happy- eg, the dealer's room is amazing. Califur and FC's dealer rooms leave a lot to be desired, from the dealer's side of things. I've also heard a lot of people saying they wish Califur moved to a different hotel, but I've not heard any plans/response to that (though, to be fair, I don't keep up on the convention and could be missing it due to my own fault).
So... think that all is a bit of what's contributing to it.
First off its in a unique area, as some have pointed out. Its in a casino hotel resort that features things that you really just don't find in that close a proximity to each other rarely if at all anywhere else. Having so many food and entertainment areas within the very walls or just a short walking distance of the hotel is a benefit to everyone because it means everyone can be lazy and not have to go anywhere to gain foods and miss something from the con.
Second, because of the cheap hotel rooms available it is insanely easy for furs to stay in the hotel the con is hosted in.
Third, I think that the themes in which the con has featured in the past have just deeply spoken to a lot of furries out there, hailing from eras that they feel a strong pull to. Looking on Wikifur, BLFC's first theme was "Roaring 20's", an era of classy fashion and opulence. Next, they went with "80's Pop Culture", of which I can say I hail from directly being born in the nineteen eighties so all that nostalgia is something that a massive amount of furs find a calling to. And then that leads up to the theme that everyone ran wild with, "Utopia" where it was a dystopian society.
Compare all of this to Califur, a more local convention to SoCal, where the best that they've been able to do is get a hotel that's in the middle of an industrial park complex. Granted, yes it is close to the airport, but that's about all I can even say about it. The Starbucks down in the lobby becomes raided every single day of the con because elsewise the only food places are a Pizza Hut and Subway within walking distance, otherwise be prepared to go for a drive through an area where every building looks the same and/or is closed because its a weekend and industrial parks shutter their doors on weekends.
Califur's focus has always sort of been for the furs of SoCal even though it anyone can attend and sometimes does.
Really, I think there may be some subliminal muscling in going on here. BLFC may not have realized it or intended it but moving their event to within three weeks of Califur is leaving plenty of furs with the lingering memories of a con that they've deemed far better, and will probably make purpose plans to attend again next year. And this is a challenge that Califur can't do anything about. The success of BLFC is probably going to slowly kill Califur or drain its overall attendance now, which really is sad after all the longevity its had around here.
--Mozdoc
The people in charge of FC are pretty much killing it, they're not changing with the times or evolving.
They don't give out memberships to staff members (this is a holdover from when the con was barely making money).
They don't give out memberships for the same year con to volunteers.
They won't do anything to improve registration (2 hour wait standard, 1 hour minimum).
They won't provide either membership OR at least have someone pick up your con badge for panelists / presenters (That's right, you have to stand in line for 1 to 2 hours, just for the right to then present to people for a couple of hours, after paying to be there).
They won't spend more than $100 on the Con's theme.
They WON'T EVER move out of the Bay and the most expensive hotels (outside of LA) to someplace cheaper.
They won't expand the dealers den into a larger room.
They need to STOP changing con chairman every year. This was worthwhile back in the beginning. Now it's just dumb.
I've been staff on FC in the past, I often do panels for the con, and I have several friends, who until recently, were on staff. The problem with FC, is again, they won't change with the times, and they won't act like a major convention. And the rotating con head means that there is no real continuity from year to year, because that cons from the the chair.
FC needs to grow up.
And, they've expanded into the Convention Center. Outside of taking over even more of that facility, I just don't know what other facilities could support a con of this size without majorly relocating to another city, hundreds of miles away. It's like the same problem that the San Diego Comic Con has. There's just nowhere to go without totally relocating to a different section of the Earth.
And everyone I know who wasn't able to pre-reg was also in line at least an hour, many for much longer. FC has the slowest registration of any con that I know.
Still, wouldn't it be nice if there was some way to make things really flow like they should.
(Remember's Comic Con's notion that everyone register in advance via the net. They turn on the server's at a pre-announced time for a limited number of tickets and the flood of nerds at second one crashes these main frames to an inoperable state...multiple times.)
So, I'm out of ideas on how to run registry. After all, if most everyone used smart phones to speed things through, I'm sure no computer in the world could handle it all.
As for moving it away, there are facilities within a hundred miles that would be cheaper, but the people who run the con don't want to have to drive that far.
And no, it's not like San Diego comic con. That has over twenty thousand attendees, FC has only two or three thousand.
As for the point of the people running it on their convenience, I can back. Not everyone can be as crazy as World Con.
I wasn't meaning on that bulk a scale. I was saying that at three thousand, it would be hard for FC to return to a singular hotel. Thus, being relocated to another section of Earth where the expansion space could be found.
Still, it may ultimately just turn out to be the case that growth beyond several thousands attendees is unacceptable for the community (due to the higher cost and need for distribution across many hotels), and over the next few years all the major cons will basically cap out at this level or begin to shrink and be surpassed by "small" upstart cons (until they themselves also become unwieldly large and the cycle repeats). Honestly, I'd be OK with that. If FC grows unpopular people will stop traveling to it from out of state, and it will turn into "small" regional con of 2000, could move back into the Doubletree, and be like it was in 2005 all over again!
FC could do better, and they should try to. Will they? I don't know, but the way they are currently set up is not conducive to better negotiations. This is why they need to stop switching the con chair every year. FC has been lucky, in that it took over as the west coast con as soon as it started, and was blessed with high numbers from the beginning (I've been going since the start). But it hasn't adapted to the situation, and it needs to. Otherwise BLFC may end up supplanting it in a few years.
As for FC, mainly I remember that there was a LOT of discussion about their move to the Fairmont and then to the convention center about various alternatives, including the possibility of date changes, venue changes, and so on. I'm inclined to believe that the organizers have done the best they could, and that the Bay Area's high costs and year-round season simply make it hard to find the kind of bargain rates that most furries expect for an event of this size. But, maybe I'm wrong.
The personal experience stuff other people mentioned above is probably a bigger factor, though, especially when it comes to returning attendees.
As for CaliFur, I always felt that it had reached it's occupancy limits at it's current location. Just try to find a parking space during the height of the con, screams that point.
FC...is pricey. One of the things I loved about FurCons is it being a cheap vacation. I don't consider dropping a grand-plus for a weekend to be 'cheap'.
I wasn't around in the days of ConFurence. What impression I got was simply it was there on the early days when our numbers were spotty and organization was poor. I believe it was paving the way in the days when recovering it's costs was a hard task to achieve.
Yes. The place was tight. Yes. There was so little room that little else but the big attraction could have been hosted. Yes. There was practically nothing else but the big show and a microscopic dealer's den to show for it. Yes. The main room had to be shared and the show took every chair in the place. But, I overheard something that I'm sure most furs never did. A quick conversation between a manager and her staff, ordering them to do anything...absolutely anything to make their guests feel welcomed. That hotel not only wanted us, they craved us. Sure beats Sure beats hotel crews at past FC's that thought we were beneath them or conducted credit card theft.
Besides, Antheria was the Southern California's local con...like CaliFur started up as being.
Did you ever get ear fulls of Two's bitching about 'how hard it was to run a con'? Sure. He used it as a joke. But, I've always had my questions as to where he funded that con at and if his interests weren't so much in hosting a con, but creating an atmosphere for his comedy show. My suspicions were that Antheria was run by funding from the Anaheim Fur House. Prove it, I can not. But, I very strongly suspect the two were linked. After all, RainHopper idolized Two so much...
Why, I had this long running theory that a whole different type of Antheria-like con could work there in the greater LA area. Not so much running it out of a hotel, as locals wouldn't want to book rooms. But, something on a different level. Like, if it were somehow possible, renting out an old supermarket for the weekend. Really depends on the owner to pull this off. But, I've heard of those lots renting out on short notice for things like garage sales. Charge admission and somehow get a budget to make the place better then just a concrete floor and 10,000 square feet of nothing. If planned right and informed, it could really work.
That said and the only 'con I've ever been to is anthrocon. Though I do wonder if it can continue to grow in its current location - not because its venue is too small, but because of the hotel situation. Once anthrocon opens for hotel room bookings they quite literally get taken up like hot cakes. That then just leaves the outlying hotels that are further away from the 'con, and while during AC a hotel is just largely a place to sleep it can be frustrating for people if they have to travel (say) 10-20 miles to an outlying hotel just because they've (for example) forgotten something.
I wonder if pittsburgh has the hotel capacity and prehaps that it is limiting AC's growth. Last year they had 5861 attending; the year previous, 5577 and before that 5179. Though for 2013 and 2014 that's just a 7.68% and 5.09% increase - a lot smaller than in the late 00's when it was much higher. With all these percentages and numbers I feel like I'm doing an election special I'll be talking about a percentage swing to FC and doing an exit poll next!
SP
Third and most importantly is who is running the con. I just got back from Momocon in Atlanta today. That is a massive gaming/anime/comic con. Lots of people and it was well organized. i'm on staff with Anime Weekend Atlanta and the con president not only is well organized, but he has great staff. Add to that that he doesn't just run AWA, he also runs other cons all over the world and you really start to see and ins and out of running a successful convention. If the people in charge aren't doing their job properly, aren't taking care of their staff, aren't giving the con goers things to make it exciting, then the con is going to fizzle out and sputter. Word of mouth is everything for a great con. If you go to a con and have a lousy experience, then everyone you tell about it is going to be put off on going, and you're likely to not want to go the following year either.
I went to FC once and was not impressed at all. It doesn't take much to run a great con and make sure everyone is having fun but the staff has to be excited about wanting to make sure that the guest are having fun.
So to summarize it's price, ease of access to the con, and whether the con is fun and makes you excited to want to go the next year.
I stare at them for a moment, trying to see if they've caught their own Catch 22 there...
So many years ago, we had some big con names. (So to speak.) Then, there were a few smaller ones. A year+ ago, I had found this listing of active fur cons at some web site. (Bookmark's long gone.) It stated (at that time) that there were over 70 active fur cons across the globe. Not every American state had one listed. But, the better percentage did. So few people in the world could possibly afford to con hop for a year or two. So, that's got to be a factor into why some cons aren't forever growing. Because, the choices are out there, now. Choices that weren't as abundantly available, just five years ago.
If the facility is right, the communication with the fandom is right then it will do well. First immpressions are everything in the industry so if the first con is beyond bad then it will begin to plummet.
FC was great at the double tree, good at the fairmont, and lousy at the convention center.
BLFC is growing like mad because it's cheap, fun, and the amenities are all centrally located within the hotel.
On a similar note I think RF could be great if only they could find a larger hotel farther from the airport.