I haven't been watching much TV and I don't really search this stuff out online. So the first time I see it may be days or weeks after the first time its shown.
Despite it's a rip off the VW flash mob, It is a heaps cool add. I like the way they used a Dodge Viper to portray as the sith lord. Most likely Darth Vader.
I saw this too. Thought it was the best out of all the product-placement ads I've seen thus far featuring Star Wars elements. Coincidentally, I was trying to get some equipment to pair this morning at work (Bluetooth) and found myself murmuring "this IS the printer you're looking for"
Now if they could just figure out how to make good cars..