A note on the Pepsi ad campaign
6 years ago
General
You may or may not have noticed that the current media campaign of Pepsi is consists of white text and frequent mentions of "Summer" Soak up a little Summer, Swing into Summer, stuff like that.
While I DID meet with Pepsi and discuss various poses and slogans to appear on their products and print ads, ultimately they decided to go with text only. This unfortunately cut me out of both publicity and profit as they can now claim to be referring to summer the season (in all caps to disguise that its not a proper name).
Despite this, I just want you all to know that I have no hard feelings. I still love a Pepsi Zero Sugar every now and then, and that none of you should change your soda drinking habits because of my experience.
On a completely unrelated note, stay tuned for the debut of my new character, Pep Si ZeroSugar.
While I DID meet with Pepsi and discuss various poses and slogans to appear on their products and print ads, ultimately they decided to go with text only. This unfortunately cut me out of both publicity and profit as they can now claim to be referring to summer the season (in all caps to disguise that its not a proper name).
Despite this, I just want you all to know that I have no hard feelings. I still love a Pepsi Zero Sugar every now and then, and that none of you should change your soda drinking habits because of my experience.
On a completely unrelated note, stay tuned for the debut of my new character, Pep Si ZeroSugar.
FA+

Love you and miss you, sweet Summer dear!
Kisses and snuggles,
Mika
https://adage.com/videos/pepsi-pepsuber/474