Is he treating this as a game? :) He looks quite relaxed.

At the particular time when this photo was taken, yes. At this point he's just playing really. :)

Sometimes he would play, and sometimes he would be completely serious!

He is still sweet :D

Yeah, he is! :) He gave me really good back and neck-massage, because he was not a very rough licker. Some cows have such sharp tongues and lick so hard that they draw blood with two licks. This bull could lick my neck and back for minutes without drawing blood.

I always have a salty back after having been working outside in the sun, without wearing a t-shirt. Gives good opportunity to get relaxing massage from bovines. :)

It usually works on most animals *and it can get a bit intimidating when you have a big creature like that buck your way.*

You are so right! :)