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Artwork (Traditional) / General Furry Art
Species Tiger
Size 488 x 672
File Size 125.5 kB
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Yeah. It all pretty much started with this guy!
Category Artwork (Traditional) / General Furry Art
Species Tiger
Size 488 x 672px
File Size 125.5 kB
The Esso/Exxon Tiger , ( his name was " Exxon" ) was cool, its to bad that Kelloggs had to take Exxon to court claiming that they stolen their Tony Tiger caracter, which was bull. Kellogg won the case, and Exxon was forced to remove their Tiger from their ads and signs. :(
Hummmm... that's kind a strange. I didn't know that happened! It's even funnier since, a few years ago, Kelloggs tried to sue Exxon to remove the Tiger character and logo from their Tiger-Mart convenience stores at their gas stations. The case only made it to the lower Federal court and they simply threw the whole thing out for having no merit! They said they couldn't see any reason why people wouldn't be able to tell the difference between the Exxon Tiger at the gas stations and the Kelloggs Tiger on the cereal box! I haven't read or heard anything since that ruling so they must not have appealed!! (cost them too much I guess!! Fuck 'em anyhow!!)
Thanks so much!! That's high praise coming from you!!! Ya know, it's funny because I always wondered why Exxon would use their Tiger mascot in print ads in the newspapers and magazines and always had him on memorabilia related to the gas station patches and premium giveaways, but he never showed up as a mascot-logo on the gas station signs or as part of the "hard", advertising at any stations. That must have had something to do with interference by Kellogg's about the two tigers. I guess the changes in the courts and the different realities of the 90's retailing and logo proliferation on the internet had something to do with the court deciding that Exxon could use their Tiger logo on their stores and deemed the Kellogg's suit frivolous!
Yeah, that happened to him in a lot of places and almost everyone remembers him being around for a while and then just disappearing. I also remember the real tiger they used in some of their advertising but that came to an end too and, I think, that had something to do with the tire makers who were using a weird car-with-tiger-legs morph to sell a brand called "Tiger-Paws". Those commercials ran for years and the Esso tiger logo commercials faded away.
That's it!! Do you remember those animated commercials of the car with the eyes in the windshield and the "tiger-paw", legs running through all kinds of weather conditions? I used to like those a lot!! (they were animated kind of like John Hubley was doing but I have no idea if he was the one who did them or not) Also, did you ever see or read about any plan to do an animated series with the Tiger? I read an article back then about the possibility of doing it and even saw some model sheets for the Tiger in the article but that was the only time I saw anything about it. (The Pink Panther cartoon show was HUGE at the time!)
You must be under thirty and don't buy any of your gas at Exxon stations! He's the main mascot of the Tiger-Mart stores at the stations. (The Esso Tiger was rendered a little differently from the Exxon Tiger.) Google Esso Gas Station Memorabilia to see all the different types of merchandise and premiums he was on back in the 60's and 70's.
*Laughs!* You must get turned on by partners who squabble unintelligible curses and profanity at you during sex!! (In a Clarence Nash accent!!) Glad you like him, too!! Like I said above: my crush on this guy wasn't really sexual, I was too young to know how to think like that at the time, but I sure would have liked to have him as a buddy and would have cuddled with him alllllllllllllllllll night!!!
*Laughs* Yeah, I'll bet there are a lot of US who had the same impression when we first saw him and, somehow, he got shoved aside when we chased after all the other characters we devised when we started reading science fiction and fantasy books! Still, for me, he's never been very far out of the scene. Glad ya like him and I hope he brought back some wonderful memories!!!
The internet say that the Esso tiger was created in Norway in the early 1900, can anyone confirm that for me?
I remember this guy:) He was later on replaced by a real tiger... I don't remember if i've ever seen this version of him in use over here, i think he was replaced by a real tiger either before i was born, or shortly after... I dunno... Great pic tho^^, I googled some and found more pics of him:p
I remember this guy:) He was later on replaced by a real tiger... I don't remember if i've ever seen this version of him in use over here, i think he was replaced by a real tiger either before i was born, or shortly after... I dunno... Great pic tho^^, I googled some and found more pics of him:p
Quote " http://petcaretips.net/famous_cats_tony_tiger.html ":
The Esso Tiger
Esso Tiger - Orange jungle cat with black stripes who represented Esso Oil
in the mid-1960s with his trademark catchphrase "Put a tiger in your tank"
(created by Chicago copywriter Emery Smith).
From a humble beginning in Norway to the recognition he enjoys
today, it's been a long journey for one of the world's most
famous tigers. Esso's identification with the big cat dates back
to the early part of the 20th century when leaping tiger emblems
appeared on Esso Norway roadside gasoline pumps.
The tiger's next stop was in England in 1930. An ad was placed in
a 1936 issue of the Daily Mail newspaper showing a tiger on the
prowl for Esso Ethyl Motor Oil. Although popular, this ad was
halted by the outbreak of World War Two when all branding and
advertising of petrol stopped. The oil companies produced only
"generic" petrol during the war.
In 1953, Exxon (now known as ExxonMobil) the American parent
company of Esso, launched an intensive campaign, resurrecting the
1930's tiger. The success of the ads persuaded several European
affiliates to follow during the 1950's. Following on from this,
in 1959, an advertising agency in Chicago was asked by Exxon to
create an advertisement to boost sales of its petrol. They came
up with the phrase "Put a tiger in your tank". This was to become
the cornerstone of one of Exxon's most successful advertising
campaigns.
In 1964, the cartoon tiger was introduced and with the slogan
"Put a tiger in your tank" proceeded to capture consumers' hearts
and imaginations. While the tiger was perceived as friendly and
loveable, he also conveyed an impression of power and strength,
which proved to be a winning combination. Sales soared.
The success of the ad campaign prompted Time magazine
to proclaim 1964 as "The Year of the Tiger along Madison Avenue.
The cartoon tiger's popularity was not limited to America. Within
a year he could be found throughout Europe, Australia and the Far
East. However, the 1970's Middle East oil embargo brought the
live tiger back. With the embargo, serious issues emerged more
suitably addressed by the live tiger. Advertising campaigns were
redesigned and it was decided that the time was right to bring
back the fearlessness and strength suggested by the live tiger.
Since the live tiger appeared on British television in 1975, it
has co-existed with the cartoon tiger in most of Exxon's
worldwide markets, promoting products and communication on a wide
variety of topics.
The Esso Tiger was retired in the late 1960s but resurrected in 1972
when Esso changed its name to Exxon. Their ad slogan stated,
We're changing our name, but not our stripes!
In 1982, Exxon featured the live tiger in the United States, and
recently he leapt into the computer age in television commercials
featuring a moving car that turns into a running tiger.
The Esso Tiger
Esso Tiger - Orange jungle cat with black stripes who represented Esso Oil
in the mid-1960s with his trademark catchphrase "Put a tiger in your tank"
(created by Chicago copywriter Emery Smith).
From a humble beginning in Norway to the recognition he enjoys
today, it's been a long journey for one of the world's most
famous tigers. Esso's identification with the big cat dates back
to the early part of the 20th century when leaping tiger emblems
appeared on Esso Norway roadside gasoline pumps.
The tiger's next stop was in England in 1930. An ad was placed in
a 1936 issue of the Daily Mail newspaper showing a tiger on the
prowl for Esso Ethyl Motor Oil. Although popular, this ad was
halted by the outbreak of World War Two when all branding and
advertising of petrol stopped. The oil companies produced only
"generic" petrol during the war.
In 1953, Exxon (now known as ExxonMobil) the American parent
company of Esso, launched an intensive campaign, resurrecting the
1930's tiger. The success of the ads persuaded several European
affiliates to follow during the 1950's. Following on from this,
in 1959, an advertising agency in Chicago was asked by Exxon to
create an advertisement to boost sales of its petrol. They came
up with the phrase "Put a tiger in your tank". This was to become
the cornerstone of one of Exxon's most successful advertising
campaigns.
In 1964, the cartoon tiger was introduced and with the slogan
"Put a tiger in your tank" proceeded to capture consumers' hearts
and imaginations. While the tiger was perceived as friendly and
loveable, he also conveyed an impression of power and strength,
which proved to be a winning combination. Sales soared.
The success of the ad campaign prompted Time magazine
to proclaim 1964 as "The Year of the Tiger along Madison Avenue.
The cartoon tiger's popularity was not limited to America. Within
a year he could be found throughout Europe, Australia and the Far
East. However, the 1970's Middle East oil embargo brought the
live tiger back. With the embargo, serious issues emerged more
suitably addressed by the live tiger. Advertising campaigns were
redesigned and it was decided that the time was right to bring
back the fearlessness and strength suggested by the live tiger.
Since the live tiger appeared on British television in 1975, it
has co-existed with the cartoon tiger in most of Exxon's
worldwide markets, promoting products and communication on a wide
variety of topics.
The Esso Tiger was retired in the late 1960s but resurrected in 1972
when Esso changed its name to Exxon. Their ad slogan stated,
We're changing our name, but not our stripes!
In 1982, Exxon featured the live tiger in the United States, and
recently he leapt into the computer age in television commercials
featuring a moving car that turns into a running tiger.
Wow! I didn't know any of that early history!! Thanks so much for passing it on. One other curious thing: Back in the early 1970's I remember seeing an article in one of the newspaper supplements about a cartoon series that was being considered staring The Exxon Tiger! The article even had some rough model sheets of the character and I was praying they would follow through with it!! Unfortunately, that was the only time I ever saw anything about that show and I figured at the time that the reason it didn't happen was because the Pink Panther cartoon show was so popular and maybe there would have been some kind of legal challenge to any show staring the Tiger! Did anyone else ever see anything about this?
I know Tony's been around a long time but I'm actually not sure if the Esso Tiger predates him or not. I also didn't know he started out as an actual tiger logo in Norway, although I've been aware of a lot of European animal logos that go all the way back before World War 1. Yeah, I've been attracted to a lot of "Kats", but being a "Rat", just seems like something I didn't have a choice in!! Glad ya like it!!
I don't remember the Esso , or Exxon Tiger ever talking in any of the commercials I saw. That's why I was so excited about the prospect of an animated T.V., series but that never seems to have gotten off the design table. Did you know that Thurl Ravenscroft was also the voice of Kirby the vacuum cleaner in "THE BRAVE LITTLE TOASTER"?
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