So they just walked into the store and found their favorite movie has been released by DiZney... and the price! Seriously, this reminds me of the expressions I saw when our aircraft landed in Fairbanks (en-route to the PI) back in '73 and the smokers saw the price of a pack of cigarettes. At the time in CONUS (the lower 48) a pack was thirty three cents, in Fairbanks it was $1.75.