
Kimbies: The Forgotten Diaper Brand
Hey all, just trying something new here while new paintings are still in the works. It's just a brief history in the diaper business for all you diaper loving furries about a diaper brand that nobody talks about anymore.
In 1968, a paper company known as Kimberly-Clark, better known for making Kleenex tissues, entered the diaper business with their brand known as Kimbies. Kimbies feature key innovations that became industry standards, including a triangular shape that uniquely contoured to a baby's body, a new absorbent material (fluff pulp instead of tissue pulp), a spun-bounded polypropyleneliner, and adhesive tape fasteners.
However, the brand still wasn't perfected and many consumers complained that, when their child was upright or playing, the diaper sometimes leaked.
But despite their flaws, Kimbies would become a serious competitor to Proctor and Gamble's Pampers. And beginning in the early 70's, the two rival brands went head to head in a competitive diaper war, with Pampers coming out on top as usual.
Around in '75 or '76, Kimberly-Clark redesigned Kimbies, making it to resemble a Pampers-like quality diaper, and renamed it as Kimbies Super Dry. Unfortunately, despite the major tweaking, sales for Kimbies Super Dry still remained flat.
To make things worse for K-C, Proctor and Gamble created a second diaper brand known as Luvs, wich was more advanced than Pampers, but priced at a more affordable cost, which was perfect for families with a low income.
In '77, K-C took the brand off the market, scrapped the Kimbies name, and renamed it as Kleenex Super Dry Diapers as a desperate attempt to knock off Pampers at the top spot. But even the name change didn't do any better. By the time the 70's came to a close, Kimbies and Kleenex vanished from the diaper aisles, while Pampers and Luvs continue to dominate in the diaper market.
But it didn't stay that way for very long. While Kimbies was still in the market, researchers at K-C was making a top secret diaper that was an hourglass shape and featured elastic leg gathering. Introduced in '78, the top secret diaper was named Huggies in which, by '82, Huggies was distributed nationwide and a year later, Huggies with refastenable tapes was the leading premium diaper.
But what does this history lesson have to do with a certain crinkly diapered sheriff fox?
Not much. But it did have a certain impact with my diaper fetish in real life. I was born on May 26th, 1971. I recalled very little about my babyhood, but I remembered what diaper brand I wore, which was Pampers. I even remembered playing with a empty Pampers box when I was a toddler. (To this day, I wished that I kept one of those diaper boxes which would be a fortune in today's times. I did had a original Luvs box, complete with the removable lid top, which I used to store my toys and stuff, but my mom forced me to throw the box away.)
Two years later, my cousin James was born. About a week before he came into the world, my mom helped her sister out in preparing for the birth, including purchasing the diapers. In one corner of our spare bedroom, was at least 10 boxes of Kimbies all stacked neatly in a pile. However, a year later, my aunt switched to Pampers , and some of those Kimbies remained in our spare bedroom.
Around '74 and '75 I was officially potty trained. But as a precautionary measure, my mom kept a small pile of diapers which was sitting on a shelf in the spare bedroom, because I still suffer from accidents from time to time. Most of them were the toddler sized Pampers, but some of them were the leftover Kimbies that my cousin used to wear, so at one point I was wearing both brands. Even at that tender age of four, I could tell which ones were the Kimbies because of their unique triangular shape.
Anyway, all that's left of the original Kimbies are some various magazine ads that can be found on Google. Finding a unopened original box of Kimbies is even more extremely rare, with prices ranging at $300 or more on eBay.
In 1968, a paper company known as Kimberly-Clark, better known for making Kleenex tissues, entered the diaper business with their brand known as Kimbies. Kimbies feature key innovations that became industry standards, including a triangular shape that uniquely contoured to a baby's body, a new absorbent material (fluff pulp instead of tissue pulp), a spun-bounded polypropyleneliner, and adhesive tape fasteners.
However, the brand still wasn't perfected and many consumers complained that, when their child was upright or playing, the diaper sometimes leaked.
But despite their flaws, Kimbies would become a serious competitor to Proctor and Gamble's Pampers. And beginning in the early 70's, the two rival brands went head to head in a competitive diaper war, with Pampers coming out on top as usual.
Around in '75 or '76, Kimberly-Clark redesigned Kimbies, making it to resemble a Pampers-like quality diaper, and renamed it as Kimbies Super Dry. Unfortunately, despite the major tweaking, sales for Kimbies Super Dry still remained flat.
To make things worse for K-C, Proctor and Gamble created a second diaper brand known as Luvs, wich was more advanced than Pampers, but priced at a more affordable cost, which was perfect for families with a low income.
In '77, K-C took the brand off the market, scrapped the Kimbies name, and renamed it as Kleenex Super Dry Diapers as a desperate attempt to knock off Pampers at the top spot. But even the name change didn't do any better. By the time the 70's came to a close, Kimbies and Kleenex vanished from the diaper aisles, while Pampers and Luvs continue to dominate in the diaper market.
But it didn't stay that way for very long. While Kimbies was still in the market, researchers at K-C was making a top secret diaper that was an hourglass shape and featured elastic leg gathering. Introduced in '78, the top secret diaper was named Huggies in which, by '82, Huggies was distributed nationwide and a year later, Huggies with refastenable tapes was the leading premium diaper.
But what does this history lesson have to do with a certain crinkly diapered sheriff fox?
Not much. But it did have a certain impact with my diaper fetish in real life. I was born on May 26th, 1971. I recalled very little about my babyhood, but I remembered what diaper brand I wore, which was Pampers. I even remembered playing with a empty Pampers box when I was a toddler. (To this day, I wished that I kept one of those diaper boxes which would be a fortune in today's times. I did had a original Luvs box, complete with the removable lid top, which I used to store my toys and stuff, but my mom forced me to throw the box away.)
Two years later, my cousin James was born. About a week before he came into the world, my mom helped her sister out in preparing for the birth, including purchasing the diapers. In one corner of our spare bedroom, was at least 10 boxes of Kimbies all stacked neatly in a pile. However, a year later, my aunt switched to Pampers , and some of those Kimbies remained in our spare bedroom.
Around '74 and '75 I was officially potty trained. But as a precautionary measure, my mom kept a small pile of diapers which was sitting on a shelf in the spare bedroom, because I still suffer from accidents from time to time. Most of them were the toddler sized Pampers, but some of them were the leftover Kimbies that my cousin used to wear, so at one point I was wearing both brands. Even at that tender age of four, I could tell which ones were the Kimbies because of their unique triangular shape.
Anyway, all that's left of the original Kimbies are some various magazine ads that can be found on Google. Finding a unopened original box of Kimbies is even more extremely rare, with prices ranging at $300 or more on eBay.
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Yeah, I sorta remembered that brand, even though that brand came and went before I was born.
But back in 1949, there were Boaters, created by one Marion Donovan who was known as the creator of the first disposable diaper. Around the 50's she thought up a idea for a diaper made out of absorbent paper instead of cloth, but had no success with the paper companies around the time. It wasn't until in 1959 when Vic Mills, a employee at Proctor and Gamble created a disposable diaper for his grandson, apparently without even knowing that Donovan had beaten him to the task by nearly a decade. It was Mills' diaper, not Donovan's, that P&G introduced as Pampers in 1961.
But back in 1949, there were Boaters, created by one Marion Donovan who was known as the creator of the first disposable diaper. Around the 50's she thought up a idea for a diaper made out of absorbent paper instead of cloth, but had no success with the paper companies around the time. It wasn't until in 1959 when Vic Mills, a employee at Proctor and Gamble created a disposable diaper for his grandson, apparently without even knowing that Donovan had beaten him to the task by nearly a decade. It was Mills' diaper, not Donovan's, that P&G introduced as Pampers in 1961.
You may find this of piticular interest: http://web.archive.org/web/20110723...../content.asp?3
Yeah, it was Kimberly-Clark's first attempt in the diapering business that came and went, but made a strong comeback years later with Huggies.
I should do another essay on another diaper brand that also came and went during the diaper war of the '70's. The brand was made by a well known company that makes popular baby products: Johnston and Johnston.
But like Kimbies, J&J met the same fate when they couldn't compete with Pampers, and was gone at the end ot the '70's. But unlike K-C, J&J decided to bow out of the diapering business and continue making the baby products, such as their well known baby powder and baby shampoo.
I should do another essay on another diaper brand that also came and went during the diaper war of the '70's. The brand was made by a well known company that makes popular baby products: Johnston and Johnston.
But like Kimbies, J&J met the same fate when they couldn't compete with Pampers, and was gone at the end ot the '70's. But unlike K-C, J&J decided to bow out of the diapering business and continue making the baby products, such as their well known baby powder and baby shampoo.
Very interesting, Marshall. I had no idea Huggies had a predecessor (but I'm only 22, so what do I know)
I wore the Pampers Baby Dry diapers until I was 4. (at night until I was 6) It's weird though, because we switched to (Huggies) Pull Ups for me after that (until I was nearly 8 and had surgery to fix my persistent urinary incontinence).
I'm really wanting to buy a pack of the Super Dry Kids from ABUniverse!
I wore the Pampers Baby Dry diapers until I was 4. (at night until I was 6) It's weird though, because we switched to (Huggies) Pull Ups for me after that (until I was nearly 8 and had surgery to fix my persistent urinary incontinence).
I'm really wanting to buy a pack of the Super Dry Kids from ABUniverse!
Were those original designs back then, just using bleached wood fiber? And when did SAP enter into the picture (and the diaper biz)?
It's funny, for awhile, when I used to drive truck (yes, I did drive padded up-I'm 24/7), I used to haul 46K pounds of that stuff (SAP), several times a month, from a Houston, TX area warehouse to a diaper plant in western PA. I was told, just that plant there (they have 3), was making 725 baby diapers an hour and 245 adult diapers per hour, 24 hours a day, 7 days a week, for about 50 companies, they have contracts with. It always gave me a really giddy kind of a feeling, walking into the shipping and receiving docks, knowing I was surround by millions and millions of diapers.
It's funny, for awhile, when I used to drive truck (yes, I did drive padded up-I'm 24/7), I used to haul 46K pounds of that stuff (SAP), several times a month, from a Houston, TX area warehouse to a diaper plant in western PA. I was told, just that plant there (they have 3), was making 725 baby diapers an hour and 245 adult diapers per hour, 24 hours a day, 7 days a week, for about 50 companies, they have contracts with. It always gave me a really giddy kind of a feeling, walking into the shipping and receiving docks, knowing I was surround by millions and millions of diapers.
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