The official logo of Rob Barion's broadcasting group, WHIN-TV. The logo itself depicts an abstract broadcasting antenna sending a signal over the entire state of Ohio, with a digital and analog waveform, signifying Rob's use of both analog and digital video. His call sign, WHIN-TV, fully reads "We're Here in Newark", where his business is located at, in Newark, Ohio.

The "golden arrow" variation is used on his company aircraft, to promote and bring exposure to his small hometown. His husband Joey Paulo, twin brother Jake Barion, and friend Varg Eikemo, have also adopted the WHIN moniker for their respected businesses and aircraft as well. The "golden arrow" is itself homage to the 1940's MATS "golden arrow" insignia, when used by the Military Air Transport Service (1948-1966).