Don't feel bad for that little imp. Soon he'll be BEGGING for the minister of pride to step on him. That's how charismatic Shiny is. He may look like an insufferable cunt but the more you know him, the less you can resist him. The worst part ? He loves you too ! Because nothing's cooler than loving your minions and treating them with care and respect !
Ironically, everyone lives in the shadow of Shiny. But that's a price he's ready to pay. His toerings are worth more than America's GDP anyway.