Name: Patience Tucker
Location: Canton, MA
Date: 1802
Carver: Shubael Treat
Location: Canton, MA
Date: 1802
Carver: Shubael Treat
Category Photography / Miscellaneous
Species Unspecified / Any
Size 1280 x 889px
File Size 291.1 kB
Oh, absolutely. Print set the style for anything that used text.
I don't know if you're aware of it, but the reason that advertisements looked the way they did until the 1920s or so was that they were frequently made up from leftover type. Display fonts were usually limited, so the typesetter would run low on one typeface and switch to another. The advertisers didn't mind; it made their ads jump off the page. This practice did persist into the era of Linotype, but it had faded by the time of the Depression and WWII. Today, everything is done by computer, so fonts can stay consistent -- but it is still fun to emulate the old ads.
I don't know if you're aware of it, but the reason that advertisements looked the way they did until the 1920s or so was that they were frequently made up from leftover type. Display fonts were usually limited, so the typesetter would run low on one typeface and switch to another. The advertisers didn't mind; it made their ads jump off the page. This practice did persist into the era of Linotype, but it had faded by the time of the Depression and WWII. Today, everything is done by computer, so fonts can stay consistent -- but it is still fun to emulate the old ads.
FA+

Comments