American Airlines has been quickly retrofitting their planes, introducing new planes, and refreshing their brand image as the once cutting edge airline now tries to play catch up with their largest US competitors and overseas competitors in order to provide customers with a modern and comfortable inflight experience. After being the first US based airline to fly the 777-300ER, with an extremely solid hard product offering, the airline is now retrofitting their other widebody jets and replacing their older planes with newer more modern aircrafts.