Frieda is the mascot of the new restaurant, and as such tries her best to live up to her predecessor, Freddy. She's extremely jolly and outgoing, fitting for someone of her size. On that note, she's the largest animatronic by default, the idea being to give her a 'teddy bear'-like appearance. To compensate for this, her feet feature enhanced stabilizers to assist in balance.

Performance wise, she has access to an extensive database of song lyrics which allows her to take song requests from the audience. Her microphone wirelessly connects to the pizzeria's sound system. It also contains a locator chip to make sure it doesn't get lost, though the usefulness of this feature is negated since most of the time it just ends up wedged in her folds.

Like all of the Toy Series Animatronics, Frieda features an internal garbage disposal that allows her to 'digest' trash and convert it to a gel-like substance. This gel is distributed through her body and is responsible for her portly shape. Combined with her rubberized suit, she is soft to the touch, which makes her safer to be around children and great for hugs.

-Dylan, Fazbear Mechanic