Hero of Rubs? I'm not sure why he goes by that either, but he seems to like the name, even though he came up with it on the spot. But from what I've been told, the "Hero of Rubs" typically receives ...rubs, specifically of the belly and paw variety. But be careful, both his paws and belly are as soft ever. He might become flustered if you rub them, though, I'm sure he enjoys it...