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Artwork (Digital) / Animal related (non-anthro)
Species Tiger
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Update: The flyer is not exactly accurate anymore... there are now less than 3200 tigers left in the wild.
This is a flyer I made for WildAid for public distribution around my city.
I wanted something I could post that would inform people about the threats to tigers, specifically the use of tiger parts in traditional Chinese medicine. WildAid does not currently have an ad campaign in Canada so I figured I could start one.
I contacted a representative from the company to oversee my efforts and they were more than pleased with the results. I also had permission from Colin Dunjohn to use his tiger photograph.
Overall, I think it is an effective advertisement. There is not really a way to measure how successful it is, but WildAid was interested so I will have to come up with a way to evaluate the results.
Score one for the tigers...
I highly suggest you check their website http://www.wildaid.org/ . Sign the global pledge for wildlife http://www.wildaid.org/globalpledge/ , check out the Jackie Chan video and read more about the plight of the tiger.
It may only take 5 minutes, but I guarantee it can make all the difference!
---
Tigers are the largest of the big cats and are exclusively found in Asia from India to Vietnam, from Indonesia to the Russian Far East. The tiger can be divided into 9 subspecies: 4 are currently critically endangered and 3 are already extinct. Though estimations of tiger populations only a few years ago was 5,500-6,000, today populations are likely closer to 3,500 and are still declining. Dramatic declines of the tiger in India, thought to host the majority of the world's tigers, have fallen to less than 1,411. Overall, the past decade has seen a 40% reduction in tiger habitat, which now represents a mere 7% of its historic range. Poaching is a significant problem throughout the tiger's range, the demand for its body parts in traditional medicines, tonics, and exotic dishes driving a lucrative trade that is wiping out entire populations. Long-term threats include habitat fragmentation and prey depletion, which is accelerating the tiger's demise and subsequently reducing the long-term genetic viability of many populations.
If you want to help, the best for you to do is to educate yourself (http://www.savethetigerfund.org), never buy products made from tigers or endangered species (http://www.wildaid.org), and tell others. Contact me for more information.
This is a flyer I made for WildAid for public distribution around my city.
I wanted something I could post that would inform people about the threats to tigers, specifically the use of tiger parts in traditional Chinese medicine. WildAid does not currently have an ad campaign in Canada so I figured I could start one.
I contacted a representative from the company to oversee my efforts and they were more than pleased with the results. I also had permission from Colin Dunjohn to use his tiger photograph.
Overall, I think it is an effective advertisement. There is not really a way to measure how successful it is, but WildAid was interested so I will have to come up with a way to evaluate the results.
Score one for the tigers...
I highly suggest you check their website http://www.wildaid.org/ . Sign the global pledge for wildlife http://www.wildaid.org/globalpledge/ , check out the Jackie Chan video and read more about the plight of the tiger.
It may only take 5 minutes, but I guarantee it can make all the difference!
---
Tigers are the largest of the big cats and are exclusively found in Asia from India to Vietnam, from Indonesia to the Russian Far East. The tiger can be divided into 9 subspecies: 4 are currently critically endangered and 3 are already extinct. Though estimations of tiger populations only a few years ago was 5,500-6,000, today populations are likely closer to 3,500 and are still declining. Dramatic declines of the tiger in India, thought to host the majority of the world's tigers, have fallen to less than 1,411. Overall, the past decade has seen a 40% reduction in tiger habitat, which now represents a mere 7% of its historic range. Poaching is a significant problem throughout the tiger's range, the demand for its body parts in traditional medicines, tonics, and exotic dishes driving a lucrative trade that is wiping out entire populations. Long-term threats include habitat fragmentation and prey depletion, which is accelerating the tiger's demise and subsequently reducing the long-term genetic viability of many populations.
If you want to help, the best for you to do is to educate yourself (http://www.savethetigerfund.org), never buy products made from tigers or endangered species (http://www.wildaid.org), and tell others. Contact me for more information.
Category Artwork (Digital) / Animal related (non-anthro)
Species Tiger
Size 612 x 792px
File Size 329.2 kB
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