This 1896 catalog shows the real name of the company that made the bicycles (R.H. Wolff & Co.) and where in New York City they were located. "Foot of East 118th Street," I think, would put them on the East River, in what is today Harlem. That part of the city was only just starting to be developed in the latter half of the 19th century, and most of the pretty brownstones you see in East Harlem were built right around this time.
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In the 1890s, I think things were still a little loose, especially in areas where the street-grid hadn't quite reached, or had only recently reached. Also, if a firm actually had, say, a dock or a landing on the river, and they used it for a lot of shipping, it might be a more recognizable address, or more useful. Another ad I've seen for Wolff-American bicycles has the address as: "Foot of 118th, 117th and 116th Sts. and E.R., New York," where "E.R." is presumably "East River." That does indicate quite a large factory building, even when you consider that these are "small" (i.e., North-South) not "long" (i.e., East-West) blocks. My 1947 Hagstrom's New York City atlas still shows a landing at East 118th Street at that time, even though the East River Drive (first constructed in the 1930s, and called the FDR Drive after '45) separates it from the grid, proper.
So, they were actually manufacturing their own products, not just reselling another maker's goods. Interesting.
Also, this...
Also, this...
Now, I shall completely distract you and waste your afternoon pointing you to the fascinating and completely unrelated Pope Manufacturing Company. Pope made and sold everything from sewing machines and rifle barrels to Columbia bicycles (and motorcycles) to automobiles:AAA in West Hartford has an old Pope-Hartford in their waiting room. Teddy Roosevelt rode in one.
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