This Man, according to a website created in 2008 by Italian marketer Andrea Natella named Ever Dream This Man?, refers to a person who was claimed to have been repeatedly seen in dreams worldwide since 2006, but was never found in the real world. Natella created the site in 2008, but it was not until October 2009 that it gained attention from the press and online internet users. This Man's notoriety spawned several internet memes that spoofed flyers of the website, references in films and television shows like The X-Files, and a manga series based on the hoax by Weekly Shonen Magazine.