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Alaska Arctics Logo Package (Current 2001-Present)
Here is the current logo package for the FBA's Alaska Arctics.
That primary logo is the one that gave me the biggest headache, and not because it was more complex. Originally I had parts of it outlined in black, and while I admit that did look good and made it easier to read, the outlines just didn't feel right. I felt as if a team that didn't have black in their color scheme shouldn't have a logo outlined in black, and instead I should make use of the palette I was given (slightly expanded to include a couple of different shades of blue).
The result, I think, is a more "logo-ish" feel that fits the criteria better and falls into the guidelines of most professional sports team logos, using only the team's most essential colors. And it's still not really hard to read. :)
Apologies to
buckhopper and 
katalina, since I asked their advice on which logo to choose and I ultimately decided against the advice of both of them. But since I literally debated with myself for 24 hours and ultimately reasoned my way to the final decision, I hope they don't get the impression I didn't heavily consider their opinions. ;)
Alaska Arctics designs © me.
FBA © buckhopper
That primary logo is the one that gave me the biggest headache, and not because it was more complex. Originally I had parts of it outlined in black, and while I admit that did look good and made it easier to read, the outlines just didn't feel right. I felt as if a team that didn't have black in their color scheme shouldn't have a logo outlined in black, and instead I should make use of the palette I was given (slightly expanded to include a couple of different shades of blue).
The result, I think, is a more "logo-ish" feel that fits the criteria better and falls into the guidelines of most professional sports team logos, using only the team's most essential colors. And it's still not really hard to read. :)
Apologies to
buckhopper and 
katalina, since I asked their advice on which logo to choose and I ultimately decided against the advice of both of them. But since I literally debated with myself for 24 hours and ultimately reasoned my way to the final decision, I hope they don't get the impression I didn't heavily consider their opinions. ;)Alaska Arctics designs © me.
FBA ©
buckhopper
Category Designs / Miscellaneous
Species Unspecified / Any
Size 900 x 600px
File Size 59.2 kB
This looks outstanding, JT. You put together a lot of different elements and made them all work beautifully. It would seem like that main logo should be too complex with the basketball lines, the mountains, the frozen thermometer, the snowflake and the snowflake points which I feel like hint at northwestern Native American imagery. Yet the whole thing has come together in a very attractive and identifiable package. This is a logo the team should be proud to wear!
It's not an easy color scheme, and I can fully understand why you wanted to keep the logo in the colors of the team. I'm sure the debates you had with yourself would be the real ones had at the logo design meetings-- marketers would want the black trim for more visual punch while designers would want to stay with the team's palette. Really, this works fine, and there's no way to confuse this with any other team's logo. The Sand Dollars probably have the most similar color template and there's no similarity between the designs, so I think everyone at that meeting should be happy.
Another astonishing job, JT-- and such a treat! I had no idea you were even working on this!
It's not an easy color scheme, and I can fully understand why you wanted to keep the logo in the colors of the team. I'm sure the debates you had with yourself would be the real ones had at the logo design meetings-- marketers would want the black trim for more visual punch while designers would want to stay with the team's palette. Really, this works fine, and there's no way to confuse this with any other team's logo. The Sand Dollars probably have the most similar color template and there's no similarity between the designs, so I think everyone at that meeting should be happy.
Another astonishing job, JT-- and such a treat! I had no idea you were even working on this!
Thanks very much B-Hop! I had the good fortune of having a ton of elements associated with cold that I could go with, and you know me, I can't make decisions on which ones to choose, hehe. I also went with a kind of 'ice crystal' thing with the ball in the logo, playing with the shading of the segments kind of like a diamond shines. :)
Yeah, the color scheme wasn't easy to work with, and I did add a lighter blue and a darker blue to make the crystal idea work. Every team needs to have a darkish color that can be used for outlines and keeping the contrast high enough so things can be easily seen and read. Not all teams need black to accomplish that, and with all the lighter colors in the Alaska color scheme, black seemed out of place. Or at least it was since I didn't incorporate it into any other parts of the logos.
Hehe, my head was a design meeting all by itself. And I know for a fact if this was for a client, I'd have went with the black outline design. It's invigorating to be able to make the final decision myself, since it makes me happy and I don't have to design just to please a client (which I had to do a lot in my other jobs... it gets frustrating, heh).
Thanks again! I like keeping these as surprises for that very reason. ;)
Yeah, the color scheme wasn't easy to work with, and I did add a lighter blue and a darker blue to make the crystal idea work. Every team needs to have a darkish color that can be used for outlines and keeping the contrast high enough so things can be easily seen and read. Not all teams need black to accomplish that, and with all the lighter colors in the Alaska color scheme, black seemed out of place. Or at least it was since I didn't incorporate it into any other parts of the logos.
Hehe, my head was a design meeting all by itself. And I know for a fact if this was for a client, I'd have went with the black outline design. It's invigorating to be able to make the final decision myself, since it makes me happy and I don't have to design just to please a client (which I had to do a lot in my other jobs... it gets frustrating, heh).
Thanks again! I like keeping these as surprises for that very reason. ;)
ok first off hun? I Know how much thought you put into this. I know how heavily you weighed on your options and what to do, and how to do it and everything else that comes to play in making logos.
so please don't think for a second that i'm offended when you chose differently. Remember, I do like the other one too, for Many many MANY reasons. Actually for the reasons Buckhopper stated. ^^
You worked hard hun and it shows with a sexy wonderful logo. this I do believe is one of your very best you've done.
so please don't think for a second that i'm offended when you chose differently. Remember, I do like the other one too, for Many many MANY reasons. Actually for the reasons Buckhopper stated. ^^
You worked hard hun and it shows with a sexy wonderful logo. this I do believe is one of your very best you've done.
Thanks a lot hun! That's why I spend so much time trying to decide, because afterwards I'm completely satisfied and I don't have little things continuing to irk me, hehe.
And I do appreciate your feedback. But I guess it would have kept bothering me if I picked the other one, for the reasons I said. I'm just glad you like this one too. ^^
And I do appreciate your feedback. But I guess it would have kept bothering me if I picked the other one, for the reasons I said. I'm just glad you like this one too. ^^
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