The Vickers armory training program also involves exercises specifically designed to improve phisical performance to meet the training program standards, there are a series of qualified Gyms where these training routines can be carried out and the Vickers armory marketing team had the great idea of sending over Ella, with a totally branded sports and gym outfit, to.... well invite customers to these activities, and the spike in subscriptions to the Gyms prove this was a brilliant marketing idea.