The Sincorp. ran a promotion back in 20XX promoting, strangely, their main competitors brands through a promotional program known as the "Competitor Rewards Program".
The Sincorp. C.R.P. promised that if a customer brought in a valid coupon, receipt or other proof of purchase to participating Sincorp. flagship stores; you would receive Sincorp.'s equivalent of said product.
This program roughly a year before being silently shelved, only being recalled thanks to the adverts as seen in Sincorp. Insider which featured Sincorp's CEO - Dolly the Sixth.
New rival brands being spotlighted in each month's issue. This ad was found within June's issue and highlighted the highly controversial brand and restaurant chain: Dragon Bites
[Art by SpecterDusk on Bluesky]
[Dragon Bites Logo and Concept used with permission from GuyFuy/Ranger]