The layout is actually pretty cool. Unfortunately I don't know anything about graphic design or advertising, so I can't be of any help there. But speaking as a layman, I think it's quite effective.

The information it presents is really sad, though. I knew we wasted a hell of a lot of food, often for ridiculous reasons, but I didn't know how bad it was.

I love the colors and the vector feeling and it had some wonderful information!

I also have a couple pieces of constructive criticism if you are open to them!

gimme gimme!

1. The font you've picked to use for the body text is hard to read when it is so small... instead of reading "seat stadium" I read "scat stadium". I would suggest a type with more open letters for the body copy as it makes it easier to read. (Bludiepaws and JayStarlight apparently already pointed this out). While you do intend to print it larger, graphic designers rarely (if EVER) use specialty fonts for body copy because it makes it less readable. (The same reason why people don't print large amounts of text in all capitals - it just makes reading more difficult). I would recommend keeping that specialty font for titles or catchphrases... anything that is only a couple of words and meant to be a feature. All information and body copy should be in a much more easily read font that will be harmonious in style with your choice of title font.

2. We are taught to read left to right so it was a little confusing to start at the upper right hand corner. The only thing that clued me in to starting there was the fact that you connected it with the header by that little orange line. I would highly recommend starting it in the upper left and then winding it around the page just because it is natural for people to set their eyes to the upper left hand corner when they first look at a piece with text on it. (At least this is true in English speaking countries.) Once you get them started and used to following the orange line, you can wind it however you want on the page but start where it's natural!

and finally

3. When the line went through his head, (as the text was right at this junction) I assumed that the next important piece to read after the first blurb was the text on his body. This had me a little confused as I wasn't exactly sure what this quote was going for until AFTER I had finished reading the other information bits. I would recommend taking his head out of that intersection point so people do not read this as the next important piece to read. I think you meant it as more of an overall thought on the information and reading that overall thought before people know what the information is about is kind of confusing. You have used the method of directing the eye with that orange line by saying "follow this orange line for the next piece of information to read" so make sure he connects with that orange line at the point that you want people to read that information. That being said, if you leave him the way he is and just disconnect his head, he becomes more of a central object as the text on him is nowhere near the connecting point at his legs (which is what I think you had intended for him to be.)


ANYWAY.

Hope that was helpful for you m'dear Sorry if it was a bit long winded! Got in the habit of giving big critiques while getting my BFA in graphic design XD

Oh and one last thing - that question mark is at a really really awkward place... (hurr hurr). I would recommend moving it to the side of the stomach just so it isn't making people look at his crotch or squishing the information up a bit (especially as the stomach isn't that low in the body in reality anyway) so it doesn't put information over that "no-no" zone.

a college professor actually told me once that to feed the entire world, we would use up all of the world's natural resources. not sure where he got that statistic from
._.

Most likely the origin of that particular non-fact was his or somebody else's rectal cavity.

first of all, i highly respected that professor so don't go insulting him, thanks.
second of all, he was very intelligent; he had studied the environment and societies and had a master's degree, so while that particular fact might not have been altogether true, i'm sure he didn't just pull it from his ass.

I meant no offense. All I had to go on was an unsubtle talking point to a complex issue, and reacted to that. I formed an opinion based on the information available. I'm sorry if it came off as flippant.

it's okay. i get where you're coming from
that professor was also mildly alcoholic and i'm pretty sure his coffee smelled like bourbon.

SAD CARROT

Noooooo~

Must.. make.. carrots smile.

Impact font is hard to read with a low font size :(

Its intended to be printed as a very large poster :D

Sad carrot! I like this :> I also agree with JayStarlight, though, that the font makes you squint a little.

This is simple and informative, so it works really well. :) I especially like the title and guy in the middle. Really catchy.

Just a quick tip - Impact or similar display fonts work for headlines but in general you want a less heavy font for the body text/ fleshed out information. The thickness of the strokes disrupts reading, and I think you have some really valuable information that you want to be read here!

I like it, clean, it catches your eye, and doesn't try to make too many points.

My only real critique is that you have a hair of white showing on the left that doesn't look intentional. Aside from that, the way you have your layout set up I'd suggest trying to either make your bubbles the same color as your banner, or your banner the same color as your word bubbles. because of the interconnecting lines it implies a flow, a unity of elements, but the difference in color challenges that. Another suggestion would be to remove the image in the second round bubble, and make the subhead bigger. Like how you have it in the first round bubble. The icon doesn't relate to the text nearly as well as the other two, and it makes the one bubble without a picture dissonant from the rest. I also have to agree with the remark on the body copy, the type is a little harder to read. YOu should consider a typeface with less weight so the letters don't crowd themselves.

More questions than critiques, but why did you choose the connected word bubbles against a brown background? It makes me think of Dig dug. another question is why you decided to compress your URL. while I can still easily read it as ZWM it's an unusual design choice.

All in all I like it. it's very clean and concise and presents the information well. It just needs a little work on typography and image, and that one pixel column of white on the left taken care of. I wouldn't worry if you can't find the right typography. I'm a graduating senior in Graphic Design and I still have trouble with typography. It's just one of those things that takes a lot longer to bring to perfection.

Hair is fixed, haha. xD I didn't choose to compress the url, my groupmates did. :D They wanted zwm.com. I didn't care so I just didn't bring it up. As of right now, we all really like poplar, and though now I agree, I think my only choice is to make everything a little bigger rather than pick a new typeface after they've all made their sticker designs and everything..

Thanks so much!

If the typeface is decided on by the team I'd suggest to them that it be changed due to issues brought up on readability. If they don't settle with that try suggesting a different typeface for the body copy and to keep the heads and subheads in Poplar. While Poplar makes a good display face it just isn't good for body copy, and typically body copy is different from header in terms of typeface anyway. So unless they got paragraphs of text on the stickers (which is a horrible idea anyway) they shouldn't find any reason to disagree with making the body copy different for the sake of readability.

And one thing I forgot to mention earlier, is double check your kerning.