Another social media platform? What's different about this one?

That it's decentralized (no Musk could take it over) and yet acts like one unity, unlike the many Mastodon based communities.

Ah OK I see, thanks!

Like Twitter but without the goofy management decisions, which are getting *way* too goofy for some people.
There are a couple more platforms that tried this sort of thing, the one thing that makes BlueSky stand out is just that furries are actually flocking (pun intended) to it :>

Thanks Bale, it's so frigging weird that twitter seems have gained such a lock on social discourse, and there has to be some sort of happy medium between overly restricting free expression and complete Mad Max digital anarchy.

And hhhhhmmmm I wonder how BlueSky's management feel about that ;)