I liked him before he was cool! :D

All the social media buzz I'm seeing upcoming James Gunn "Superman" film is about Krypto the Superdog appearing in the teaser trailer!

I'm assuming this is the result of a deliberate marketing push by the studio. "You like dogs, don't you? Of course you do! Give us your money!" Basically, the same marketing as "Karate Dog," "Cop Dog" and the million "Air Bud" sequels.

However, I think this is mostly a good thing. It's been a while since I've seen a big geek movie where the marketing appeals to something like people's love of dogs rather than divisive and hateful politics.

Also, while it's much too early to tell if this will be a good movie, I like the idea of a tentpole superhero film embracing the inherent silliness of superheroes, like dressing your superpowered pet in a cape that matches yours. There's been arguing over this in the Facebook comments as some already feel this is too silly, but this, again, is more like old-school geek arguing than the more recent, bitter politicized arguing.

Furthermore, I like the idea of a (presumably) non-speaking but intelligent animal character getting so much attention. Over at Disney, they've been seriously downplaying this type of character in most of their recent animated films (i.e., the dog from "Strange World"). When done well, they can be the characters best suited to the visual medium of film.