Having never had someone "special" in my life to share the day with, I used to be on the cynical side of all this. But as the years went on, I started to treat Valentine's as just another holiday on the calendar that doesn't apply to me. For instance, I'm not Hindu, so Holi doesn't apply to me. The same with Passover, Ramadan, Kwanzaa, and any number of other observations that are on the calendar that in one way or another doesn't apply to me. It gets easier to brush it aside when you have that mindset.