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How Weredog and Bad Dragon's relationship works
a week ago
General
For context, I'm creative director at Weredog, and also its founder! ( http://www.were.dog )
As many folks know, Bad Dragon invested in the company some years ago. I've seen lots of speculation about how this operates from the outside - figured I'd shed a little light on it!
Let's break this down into common questions I've seen...
1: Is Bad Dragon the owner of Weredog?
- BD owns a stake in WD, but does not own it outright. They bought their shares in exchange for the money which ultimately let us 'get off the ground', and I now co-own it with them!
2: Are Weredog's product designs/choices controlled by BD?
- I'm really happy to say we have total autonomy in what we make. It lets me and the team develop toys for kinks which I've never seen catered to before, that larger companies just might not consider worthwhile. While we sometimes communicate on the timing of similar launches to avoid making customers pick n' choose between us, the product decisions are all ours!
3: Why'd you sell out?!
- Selling a share of WD was something we considered carefully, for many months. At the time we were mid-COVID, Brexit was bearing down on us, and while the company was growing steadily, it was clear we needed to grow faster. If not, we'd have simply gone out of business as the cost of running outstripped what we made in sales. Back then, the money ultimately let us hire more staff, purchase new equipment and rent a much larger facility. It's a primary reason we still exist at all! That said, we're now stable and run everything sustainably, having taken no more investments for years.
That about covers the basics - if you're curious about anything else, I'd be happy to answer.
As many folks know, Bad Dragon invested in the company some years ago. I've seen lots of speculation about how this operates from the outside - figured I'd shed a little light on it!
Let's break this down into common questions I've seen...
1: Is Bad Dragon the owner of Weredog?
- BD owns a stake in WD, but does not own it outright. They bought their shares in exchange for the money which ultimately let us 'get off the ground', and I now co-own it with them!
2: Are Weredog's product designs/choices controlled by BD?
- I'm really happy to say we have total autonomy in what we make. It lets me and the team develop toys for kinks which I've never seen catered to before, that larger companies just might not consider worthwhile. While we sometimes communicate on the timing of similar launches to avoid making customers pick n' choose between us, the product decisions are all ours!
3: Why'd you sell out?!
- Selling a share of WD was something we considered carefully, for many months. At the time we were mid-COVID, Brexit was bearing down on us, and while the company was growing steadily, it was clear we needed to grow faster. If not, we'd have simply gone out of business as the cost of running outstripped what we made in sales. Back then, the money ultimately let us hire more staff, purchase new equipment and rent a much larger facility. It's a primary reason we still exist at all! That said, we're now stable and run everything sustainably, having taken no more investments for years.
That about covers the basics - if you're curious about anything else, I'd be happy to answer.
Thanks for the FAQ (Although Query 3 is dumb)
Also I love that you're a fellow hyper fiend <3<3<3
To anyone calling someone working with fandom owned sex toy businesses a "sell-out": Have you been on YouTube at all?? Respectability Politics obsessed LGBT People and corporations will not touch queer content or NSFW content with a five foot pole. Get out from under your rock, shut up, learn, and stop sewing even more discourse within the queer community.
I got my first WD product (the 2.0 horse gal, I forgor the name) and loved it! Paying for the import fee to US though sucked, haha
Glad you're enjoying her