A nice little guide to font selection
15 years ago
Not that many folks here have too much occasion to use fonts, but if you have an interest in type (or if you're in the business of putting together con books and fan zines!), you might/should have a look at this brief treatise on selecting a font(s) well-suited to the task at hand <3
In general, I feel like fonts that are wholly unusable (for one reason or another) straight out of the box, as it were, are probably best replaced by fonts which are usable. It's kind of the same as my take on folks who recreate the Mona Lisa using MSPaint and a mouse -- sure, you can do it, but...why?
I try not to be a mindless hater of the popular punching bag fonts like Comic Sans and Papyrus (just like I try not to be that guy who fawns over Garamond and Helvetica as the only two fonts anyone ever needs ever), even if I would prescribe them a time out <3 Like you say, you can make just about anything work with enough design savvy!
Haha, it makes me think of these.
Though to his credit, they really were trying to make Serenity on as low a budget as possible. Serenity = $39 million, Avatar = $500+ million to make.
STAY AWAY FROM THE SUMMONER.
In the meantime, I've got a whole interweb full of essays and tutorials to crawl, I suppose!
http://queenston.tumblr.com/post/972547982 while i could've used something in place of this, i think most would agree that it has a really fun attitude if you spend some time with it. the "N" is my least favorite character in the set, but for the most part, it's not bad! :]
i've seen comic sans stylized similarly in other situations, and even though i recognize it as such, i can still dig its use. same goes for papyrus - there are a couple shops at the mall here that use it, but each letter is carved out of a nice wood, and placed nicely so that the letters kind of nudge into eachother a bit. it honestly looks really classy. i recognized it, of course, but enjoyed its use.
when it comes to super high end design work, you obviously don't want to be using them, but there are times when they work. after all, most of the populace is pretty unconcerned with what typeface is used to get an effect, and more concerned about the final effect that it gives off.
Yes, Comic Sans has a fun shape to it. And Papyrus has a classy yet earthy feel to it, but you see them everywhere. And even the general public will recognize that on some level. And because of this, if you choose to use Papyrus on a project, it will not look as original as if you just chose another font. There is a huge reason Coke Cola is one of the most recognized brands on Earth, and it's because they're not sharing any elements of their design with everything else.
When the font you choose is generally known as a cliché, has become the butt of jokes, and even has its own website dedicated to its overuse, its simply time to find a new font.
http://www.papyruswatch.com/
http://www.johnnyflash.net/the-ten-.....raphic-design/
Use it as a checklist for what not to do, haha.
But yeah, basically Papyrus is super played out at the moment. Give it a couple of decades, then if you're advertising a museum exhibit on Egyptian relics, maybe, maybe use Papyrus.
Whiiich is why, yeah, I think you run into a lot of fandom-produced magazines and books with kind of heinous type <3
I started school for graphic design but moved shortly after and didn't actually even get to any core design classes, but it's not hard to study up without school. Graphic design is an important part of art as a whole and if people ever intend to or will need to do art that will in some degree touch upon it (digital artists that do badges and reference sheets most certainly), it doesn't hurt to creep Dafont and pick up a copy of Designing With Type or some of the Design Index books by Jim Krause.
And yeah, I think learning about how we read text is helpful for understanding things like text size/font family/color choices. A friend recently showed me a story printed in a con book that was typeset entirely in all caps. It was multiple pages of multiple columns of all caps, and it was basically unreadable. Turns out, the brain recognizes words and letter groupings by their silhouettes as opposed to reading them one letter at a time, so lowercase and mixed-case words with ascenders and descenders are much easier for us to read than MUCH MORE UNIFORM CAPITALS. Without knowing that tidbit about how we process text, I might not have been able to recognize that it might be a bad idea to set something in all caps (and certainly not why). And typography is full of lessons like that, which you really just have to be taught in order to think of them at all.
As far as font choice in FA banner ads goes, I think the author of the article I link to in the journal really hits the nail on the head when he suggests that many people look at font choice like they do music choice -- as a forum for self-expression and personal taste. Problem is, it needs to appeal broadly to everyone viewing it, while also being appropriate to the message being communicated. Super zany finicky fonts tend to fall short in those departments ^_^
man i miss being in a room full of letter nerds (re: school), none of my friends CARE and just go "NO corey SHUT UP"
also, alternately: http://inspirationlab.files.wordpre.....iclarge_v2.png
And yeah, the scary thing about type nerdism is that once you start noticing type you can't ever turn it off again. You will always be that guy who sees the donut shop sign and thinks, "ALGIERS IS A STRANGE FONT FOR A DONUT SHOP SIGN " instead of "Ooh, donuts."
"hey, that doctor's office billboard is using The Obama Font! Look at that uppercase O!"
"that's nice, mom"
what have i wrought
(Wow, "haha, it's like cancer" is not a phrase you often hear. Probably for good reason.)
Also, the LaTeX lion guy is so cute <3
My biggest peeve when I see signs or plates on television and such? KERNING!! AAARRGH ... LEARN HOW TO SPACE YOUR TYPE MANUALLY WHEN NEEDED, PEOPLE! *arglegarble*
Seriously, dudes. Manual alignment
which, if you've seen it for the tenth time, is already becoming a bit, well, Helvetica, if you know what I mean.
http://www.youtube.com/watch?v=qgcX0y1Nzhs
Regardless, I'll be referencing this on future works!
I totally need the Emotionator for my paintings.
But that's just me <3
2. Reboot computer
3. Live the dream
Personally I've been stuck on Futura, Century Gothic, and Bodoni a lot lately. But I have to "go grungy" a lot for my clients, so I've been leaning pretty heavily on the beautiful retro fonts created by the H.P. Lovecraft Historical Society:
http://www.cthulhulives.org/toybox/.....PropFonts.html
And yeah, you totally have to roll with the client's demands. As High Fontiff of the Church of Type, I absolve you of your sins.
The funkier fonts of the last few design projects I've worked on (ie, not Arial have included Interstate, Aller (Display), Quicksand (the ridiculous/adorable stitch cut), and Mrs. Eaves (Italic).
Futura has always been a favorite of mine and Wes Anderson's <3
I'd also add that people have their own likes/dislikes - ie, I personally dislike Optima, Hobo, Cooper Black, and many others but there's always appropriate/inappropriate use and I'll admit there are appropriate and inappropriate uses for all typeface. Even Comic Sans.
-K
But we totally all have our pet fonts and our pet peeve fonts, to be sure <3
Slamming a typeface because of what it is and not the context isn't entirely design conscious - it's more snobbery then anything else.
I do however see poor design choices more often then not in the ads here. They're also just poor ads in general too - that's a different story for another day though ;)
You could have the most wonderfully designed ad, but if it's not worth reading, the end result is still the same : an ineffective ad. You might as well set it in dingbats at that point, at least it'd be interesting to look at (bonus points if you can tell me who did exactly that and what publication).
-K
And you're totally right in calling font-hating in a vacuum a form of snobbery. Helvetica is no better than Hobo in the absence of any contextual cues to determine font appropriateness. Helvetica is appropriate to way more applications than Hobo, true, but still, there are cases in which Hobo is the better choice, for sure.
And hmm, I remember reading about the design firm that put a typographer wanted ad in the newspaper that was all set in dingbats. Then google wanted to tell me that David Carson set an interview with Brian Ferry in Zapf Dingbats in a '94 issue of Ray Gun magazine (thanks, google!). I'm sure there are others who've had the same idea, too!
The design world like the art world isn't an exact science -- there are multiple correct/good solutions. I.e., if you've used Myriad, Frutiger might work as well. One solution might work better then another. I'm preaching to the choir at this point XD You already know all this.
You're correct about David Carson setting an interview in an issue of Ray Gun -- he said he read the article and said it wasn't worth reading, so he scrolled all the way to the bottom of his font menu, which in that day was, Zapf Dingbats and said "huh, at least it's interesting to look at."
My current obsessions are Gridnik from Foundry, Vitesse from Hoefler & Frere-Jones, and lastly Volvo's forbidden font: Volvo Sans (used exclusively in their vehicles and not sold.)
Rounder then Eurostile, not quite Handel Gothic, but 100% Swedish. http://typophile.com/files/001_4215.jpg
-K
I love the leg on the captial R on Trade Gothic -- it's angled and goes straight to the ground -- it doesn't curl like Helvetica. Akzidenz-Grotesk is pretty sweet too.
http://www.dingo9.net/typeid.gif -- Tokyo Metro uses it to compliment the Japanese letterforms, but they've started moving to Frutiger inside the stations. External signage still seems to be Akzidenz though.
I've been (trying) to go back every year to meet family and friends. Gotta see family while they're still alive, heh.
I usually mill around Tokyo, Odawara, Yonezawa, and Aomori :D
I've certainly been guilty of foisting my Pet Font Of The Hour onto clients in the past, too. The temptation is always there!
Have fun!
A tiny bit of knowledge of the history of 'big name' fonts would also save people from the common font choice faux pas... Futura is no good for advertising. Arial loses elections. Etc.
What I need is a list of non-cheesy, contemporary-looking fonts with high readability for furry comics (where the worst fonts are always chosen, and given a 2pt white outline on a dark background).
Now if we can just get them to stop setting their type in photoshop...
And are you looking for a comic font, specifically, or a general-use body font?
Oh, I'll get off my own butt when I need the font! General use isn't too difficult, but finding a character neutral font that works for every scene... it's why I avoid finishing comics (something about people expecting words to be there..).
And I wish I could get to the point in comics where I needed to worry about lettering! Haha, I usually buckle at the "I have to draw these people how many times?" stage ^_^
I resent people who finish everything they start, and start everything they want to do. Where's MY slice of the motivation?