A hypothetical question...
14 years ago
You are shown into a room with 3,000 bottles of <insert your favorite drink here> and just one bottle of deadly poison with no cure. You don't know which bottle is the poison, but someone has agreed to pay you ten billion dollars if you drink just one bottle (or give it to someone else of your choice on the off chance you drink the poison). Is ten billion dollars enough to make you take that risk?
FA+

People risk a lot more for a little exhilaration. Like sky diving :)