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Scented Candle product line brainstorming
13 years ago
Has it already been a month since MFF? Dang.
I have been trying to clear out my commission queue, but work has been real hectic the last few weeks. Combine that with finally selling our house... it's quite the ride. Anyway, now that work is settling down and the sale is pending, I'm thinking about projects again.
As I posted recently, I've started making scented candles. R&D is pretty much done, now I need to focus on marketing/branding and promotion.
What I'd like to do is create a "brand" for the product line, along the line of "XYZ, by The Furducers". My biggest requirements are that the name must be: easy to remember, easy to spell, and easy to google. You don't want to lose business because people can't spell your goobledygook name, or keep getting diverted to other businesses with the same name.
My plan is to give each scent a quote from a show or movie that's related to its flavor. So "Catalina Wine Mixer" smells like a beach/ocean and grapes/wine.
In addition, I'd like each flavor to be associated with an animal. A very subtle hint of furry, not overwhelming- something that a non-fur could appreciate. I'm thinking something like how "familiars" or "totems" work.
In that sense, I was thinking about "Familiar Scents" for a name. It's simple and available, and accurately represents the product line.
Or... I was kind of thinking about a name that incorporates either "sun", "flame", or "desert" in some way, and making the mascot/logo something phoenix-related. I heart flameyburds, plus it's rather appropriate, considering candles = flames = fire. So I also came up with the name "Helioscents".
And of course I need label design! If you saw my setup at MFF, I had nothing labelled. Only once I put out labels that said "Christmas Tree" and "Apple Jack" did I really start to get people's attention. I tinkeres with some 1x2 5/8 inch labels, which fit neatly onto one side of the hex jar, but are simply too small. I've purchased some larger sticker-labels and I've been itching to try them out.
So I guess, I'd be interested to see if anyone would be up for completely opened-ended art commissions, basically! Or if you know someone that would be interested, pass it along.
I've still got a ways to go, but I think this will be fun! Everyone that's tried the candles has loved them so far. Just gotta get the ball rolling :D
Back to work! *sew sew sew sew*
I have been trying to clear out my commission queue, but work has been real hectic the last few weeks. Combine that with finally selling our house... it's quite the ride. Anyway, now that work is settling down and the sale is pending, I'm thinking about projects again.
As I posted recently, I've started making scented candles. R&D is pretty much done, now I need to focus on marketing/branding and promotion.
What I'd like to do is create a "brand" for the product line, along the line of "XYZ, by The Furducers". My biggest requirements are that the name must be: easy to remember, easy to spell, and easy to google. You don't want to lose business because people can't spell your goobledygook name, or keep getting diverted to other businesses with the same name.
My plan is to give each scent a quote from a show or movie that's related to its flavor. So "Catalina Wine Mixer" smells like a beach/ocean and grapes/wine.
In addition, I'd like each flavor to be associated with an animal. A very subtle hint of furry, not overwhelming- something that a non-fur could appreciate. I'm thinking something like how "familiars" or "totems" work.
In that sense, I was thinking about "Familiar Scents" for a name. It's simple and available, and accurately represents the product line.
Or... I was kind of thinking about a name that incorporates either "sun", "flame", or "desert" in some way, and making the mascot/logo something phoenix-related. I heart flameyburds, plus it's rather appropriate, considering candles = flames = fire. So I also came up with the name "Helioscents".
And of course I need label design! If you saw my setup at MFF, I had nothing labelled. Only once I put out labels that said "Christmas Tree" and "Apple Jack" did I really start to get people's attention. I tinkeres with some 1x2 5/8 inch labels, which fit neatly onto one side of the hex jar, but are simply too small. I've purchased some larger sticker-labels and I've been itching to try them out.
So I guess, I'd be interested to see if anyone would be up for completely opened-ended art commissions, basically! Or if you know someone that would be interested, pass it along.
I've still got a ways to go, but I think this will be fun! Everyone that's tried the candles has loved them so far. Just gotta get the ball rolling :D
Back to work! *sew sew sew sew*
