hurros!
17 years ago
Hurro everyone, hope everyones been well and good. I've been pritty scarce of late due to uni studies and alot of small stressful issues that have been piling up over the past few months. anyways while watching adtisments on tv i've noticed a trend where advertising has been using animation to prusuade peeps to buy their products, so it got me talking with a few friends of mine; should animation be banned from being used in advertising and only allowed for the use in stories and art (eg pixar, disney cartoons, childrens programming, simpsons etc?! allthough i do admit that some advertisments are increadibly well thought up and animated i was thinking this as it's because in my view, people are becoming de-sensitised to the illusion that animation creates or do you think otherwise? Im I just being an elitist or do others agree? Im curious to know what others think! :3
-Axel
-Axel
FA+

I think people are becoming desensitized to animation due to the excessive and often cheap use of CG.. it's everywhere, and alot of it is interchangeable. Very little CG animation is done with care, individual flair or character, not like the traditional animation of old.
I think no-budget shitty CG should definitely banned from advertising.. there's room for well done stuff though, just look at the Orangina commercial. :3
Some of the best stop motion and black and white cel art was done for early toothpaste ads and gave many budding animators a foot in the door to get to where they wanted to be, telling stories. I'd guess that the same would happen in the industry today.
I'm with Rey with hating cheap CG in ads. (the hideous Recycled Office Shop laptop lady comes to mind).
If you're talking about animation in general that would mean removing anything that has a 'moving picture' made out of individual frames that wasn't captured from a live or still life subject. So TV network intro logos, most of the cars you see in car ads, all of the characters in most of the non 'human' ads on TV and the environments they're in, fluttering banner overlays that advertise upcoming shows, etc. would all have to be either live acted or static displays.
Hell the Ponds Institute ads would just be a lady standing in a white room with a clip board.
Actually, that all doesn't sound too bad.
Although I think we'd see a lot more infomercial-like ads popping up and I'm not sure the trade-off is worth it!