So, FurAffinity was sold to IMVU. Reading that left me with peculiar feeling. On a personal level my first subjective thought was "Oh, FurAffinity saleout! Quick! Grab all the copper cables of value that are left before the last rat has left the sinking ship!"

Of course there was the usual drama that follows each service/public annoucement. No changes happend so far and I always find it funny how people fume about and leave FurAffinity (or at least say that they do). Eh. That's a tad childish. Just wait and let us see what happens.

But, there are several intersting questions that arise from the sale.

First: what do IMVU want with a site like FurAffinity? It's not that FurAffinity seems to fit into their business model. It's not that the owner is a Furry, has lot of money to give away and want doing something good for us. Like paying programmers to implement new features into FurAffinity for free. IMVU is a business. Business is about money. They have bills to pay. With money. And money needs to be earned. From customers. IMVU payed for FurAffinity and now the investment needs to pay off. IMVU wants a revenue from the investment. The question is: how? Which bring me to the second point.

Second: why investing in the Fandom? Well, our fandom is constantly growing and and expanding. It shifts more and more into public focus and attracts more people. It's on the way to become an interesting element for regular business parties. Regular shops have alreads shown interest in the furry fandom as a market place. Buying FurAffinity may have been a clever move to get a foot into the Fandom. Again, a key question arises: what kind of business model does IMVU have in mind for FurAffinity?

Third: Content. Let's face it. We Furries are odd and there's a lot of gross, dusturbing and legal-wise very questionable content up on the site. When checking out the IMVU Site with its's all tame, stereotypic and beauty-model like characters/avatars, well, one may wonder: how does the typical IMVU customer respond to a site like FurAffinity? What kind of interest could a regular IMVU customer have in FurAffinity? An interest which IMVU can use to make money? Let's face it. IMVU made an offical announcement on their Twitter Acc and welcomed FurAffinity in their family. People will have a look at FurAffinity and sooner or later and IMVU has to make sure that FurAffinity fits into their key market. Explict Artwork with very questionale content (like with definitely too young characters having sexual interaction - or in-fact bestiality stuff) does not fit. What will they do about it?

Questions over questions. I'm curious about the answers. We'll see. Sooner or later.