You use toners after the bleach and then a purple shampoo continually after that to keep it white. Normally it will take several sessions of bleaching and toning to get the white for me it took about 4-5 sessions of bleach and tonner. In between I used the purple shampoo which is also kind of a toner.

Any brands of bleach you reccommend? Last time it destroyed my hair and I only did it once lol. And thanks so much for the info!

No problem my sister in law used a clairol brand and varied between 10 volume and 20 volume on my hair. I suggest talking to a hair dresser on what you should you. Also do one bleach then get a nice strong conditioner and do a deep conditioning on your hair (leaving the conditioner in your hair for 15 min to a half hour) and wait a min of 2 weeks before you do another bleaching. But like I said talk to a hairdresser they can better explain things to you and such and recommend the best products to use on your hair. I will warn you now bleaching ur hair so light is hard up keep I buy special purple shampoo and a special conditioner as well as a special leave in hydrating spray to help keep it white and to help not damage it. I did mine VERY slowly bleaching about once a month or so just to really help keep my hair healthy and to keep it from frying.