Why do you think the Kickstarter failed the first time? Not having a tangible product to show (which you now have in the form of the demo) or something else? I think it'd be worth evaluation as to what you really think went wrong the first time, then decide if you personally feel you've fixed those things.

I didn't show anything from the final game or even do much explaining about the game in general.

I also didn't do any marketing, but that probably won't change a second time. I can't bring myself to do it. It's anxiety I guess.

Marketing is one of the BIGGEST things that seperate succesful projects, bothon Kickstarter and Patreon. Its also much lke art where ther isnt really one way to go aboutit, and how you do it is special to each project/person. In my opinion, you have done some of the pieces need for marketing, all you gotta do is just do what your doing now:
Tweet about our project
Maybe make on of your gifs into a FA banner?

I'll try.

No FA banners this time, though. I've never had a good experience with those, and time is a factor with a Kickstarter campaign.

If you need any help let me know. I can help with social media or something to try and get traction. :)

What would you set the goal at? You did get to $5k albeit some of the whales are already commited.

I'd set it at 5k instead of 10k, since most people who pledged ended up helping me fund the game thus far. I wouldn't expect more from "extras" people who are already gonna be getting the finished game.

I would say yes :), now you have the demo and your were greenlited on steam with less than 30 days left on crowd fund :) I think :p but yes and i would invest again :)

I definitely think there was a lack of marketing and advertising, something you'd want to make sure you have in place for a round two. An ad on FA and similar sites would be a good start, perhaps even some ad space on sims in Second Life, too.

Also, are you planning on including material rewards and items again? If so, would there be any "upgrade" options or special tiers to bridge the gap between appearing in-game and the old/new rewards?

I did put an ad on FA last time. I'll never subject myself to that ordeal ever again. Hands down the most infuriating shit I've ever had to deal with in the fandom. E621 was pretty painless though.

We're not gonna do any physical rewards, it'd eat into the already limited budget. Other than that it'll be about the same. The top tier will probably just be what you already paid for.

Wow, I would have thought they'd be more accomodating toward receiving ad revenue. Still, it does have a large audience.

A lot of people have had issues with their ads.

I kept my rage off the internet just in case it could have delayed things even further. Since I'm never running an ad here ever again I don't mind saying that I was very, very mad at the time.

Yes, many people have problems with "FA's" advertisement "system" which should be "overhauled" and "replaced" by IMVU.

http://artists-beware.livejournal.com/666636.html

I say go or it, I would love the chance to fund you again and now that you have an actual demo for people to try (If they want to), I think it would help get you some better momentum. I know for a fact ill try and re enter for the price I went for before.

Here's my advice and it's going to be harsh (though this is coming from a place of love and not malice): Get a real job. Your animation either isn't good enough or enticing enough for people to pay you to do nothing else, kickstarter demonstrated this. You originally wanted 10K, which is a pretty absurd amount for the low-tier animations you're producing.

Your work probably isn't going be enough to support you on it's on at this level. My advice is to get a real job, cover your expenses then keep working on your art and someday people will happily line up to pay for it.

The Kickstarter was for a game. The 10k didn't account for paying myself, it was for roles I can't fulfill. A "job" for others, not myself.

I do other work, I can't support myself off just this. I can't fund it myself either.

Also, I said right in the journal not to worry about me being able to eat. I'm good.

The kickstarter is to pay for contracting others for assets, mostly music tracks. Further, using kickstarter to cover yourself to cover life costs is a terrible idea since the funds would be cut several times through various factors but also it would be a single sum used to cover something that is going to be constant for the rest of his life, also abit fraudulent unless he specifies that the KS will go to food and rent.

For covering life expenses a Patreon is better or as you said, a job, is a good idea however the post declared it is not neccessary. This kickstarter is not to cover his cost of living while developing the game. It's not an issue. So either you misread badly or are just taking this opportunity to say that he sucks, unrelated to the actual post.