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Unskippable Ads added to EA's UFC 4
5 years ago
General
EA's UFC 4 is a sports game (and thus by default something I wouldn't touch with a ten feet pole 'cause sports games don't interest me)
being a sports game however means its one of EA's cash cows. if you've been paying attention, you know how greedy and outrageous EA has become in their microtransactions and lootboxes for their sports games. its what makes most of their profit and what keeps the company in business because people keep buying them
well, now they are going the next step and they added unskippable ingame Ads that pop up during gameplay. footage captured during play is showing several ads for an Amazon Prime show called "The Boyz", with the ads ranging from a giant logo in the middle of a boxing or wrestling ring or whatever as well as several unskippable video clips showing up. take a look: https://www.reddit.com/r/assholedes.....rcials_in_the/
EA's UFC 4 is not a free to play game where something like this might have been excused. EA's UFC 4 is a full price 60$ game. these Ads were not in the game upon release and have been patched in 2 weeks after release in a very obvious move to bypass negative criticism from large scale video game reviewers and journalists... although given how much of a shill some of them are, Kotaku and Polygon come to mind, I'm almost surprised that they didn't launch the game with the ads to begin with...
anyways, there is a lot of backlash already, EA has already released its empty and hollow copy and past apology of "oh we didn't know this would look badly, we are so sorry, we should have better communicated" when some claim that EA was well aware of negative backlash in advance but did it anyways...
in short:
its typical EA behavior
source YongYea: https://www.youtube.com/watch?v=F3ESE8c-R98
being a sports game however means its one of EA's cash cows. if you've been paying attention, you know how greedy and outrageous EA has become in their microtransactions and lootboxes for their sports games. its what makes most of their profit and what keeps the company in business because people keep buying them
well, now they are going the next step and they added unskippable ingame Ads that pop up during gameplay. footage captured during play is showing several ads for an Amazon Prime show called "The Boyz", with the ads ranging from a giant logo in the middle of a boxing or wrestling ring or whatever as well as several unskippable video clips showing up. take a look: https://www.reddit.com/r/assholedes.....rcials_in_the/
EA's UFC 4 is not a free to play game where something like this might have been excused. EA's UFC 4 is a full price 60$ game. these Ads were not in the game upon release and have been patched in 2 weeks after release in a very obvious move to bypass negative criticism from large scale video game reviewers and journalists... although given how much of a shill some of them are, Kotaku and Polygon come to mind, I'm almost surprised that they didn't launch the game with the ads to begin with...
anyways, there is a lot of backlash already, EA has already released its empty and hollow copy and past apology of "oh we didn't know this would look badly, we are so sorry, we should have better communicated" when some claim that EA was well aware of negative backlash in advance but did it anyways...
in short:
its typical EA behavior
source YongYea: https://www.youtube.com/watch?v=F3ESE8c-R98
I'm pretty sure they're amazed as well, and push their luck even further.
And on the other hand they're a proven testament to just how much the masses will put up with as long as they're given just enough flavor with their poison
Good thing I'm a bird.