Hipstfurs
Posted 14 years ago"My fursona is a caracal. You've probably never heard of it."
"I only bought this Thor ironically."
"I commissioned
zaush BEFORE he was popular."
"FurAffinity? So mainstream. Inkbunny is where it's at."
"Uncle Kage should switch to PBR."
"I went to Anthrocon back when it was in Albany."
"My fursuit is vintage."
"I only bought this Thor ironically."
"I commissioned

"FurAffinity? So mainstream. Inkbunny is where it's at."
"Uncle Kage should switch to PBR."
"I went to Anthrocon back when it was in Albany."
"My fursuit is vintage."
Your Face is a Saxophone has premiered
Posted 14 years agoStep one: watch this:
Step two: pledge to our project on Kickstarter:
http://kck.st/dRw0uS
Step three: go to http://yfias.com, click "Share This Page", and enter your email address to get a personalized link back. We'll be counting how many times each personalized link is clicked, and if you get us a lot of clicks, we'll give you some kind of prize-thingamajig.
Thanks. We love you.
EDIT: Oh, also, can you go to http://boingboing.net/submit/2011/0.....dy-series.html and click the green + (Plus) button? Thanks.
Step two: pledge to our project on Kickstarter:
http://kck.st/dRw0uS
Step three: go to http://yfias.com, click "Share This Page", and enter your email address to get a personalized link back. We'll be counting how many times each personalized link is clicked, and if you get us a lot of clicks, we'll give you some kind of prize-thingamajig.
Thanks. We love you.
EDIT: Oh, also, can you go to http://boingboing.net/submit/2011/0.....dy-series.html and click the green + (Plus) button? Thanks.
Attention furries: Your Face is a Saxophone
Posted 14 years agoWell, no, it isn't, but now that I have your attention, for the past several months I've been working on the pilot episode of an animated series called Your Face is a Saxophone.
It's about the advertising industry, and how they say ridiculous and untrue things like "your face is a saxophone" in order to get your attention. Also everybody has inanimate objects instead of heads, but that has nothing to do with the title.
It features the voice talents of:
gadas
bluehusky
skwirl
vinvulpis
draganta
On February 6th, we'll be releasing the pilot episode online — YouTube, Vimeo, BitTorrent, wherever it'll fit — and beginning a Kickstarter campaign to raise money for a full season of episodes. But they won't be shown on TV; each one will be on the Internet, free to share, commercial-free (except for our fake ones). We don't want to fund our production with our fans' support, not with money from advertisers who just want to sell you toilet paper.
Keep watch on http://yfias.com for the release.
It's about the advertising industry, and how they say ridiculous and untrue things like "your face is a saxophone" in order to get your attention. Also everybody has inanimate objects instead of heads, but that has nothing to do with the title.
It features the voice talents of:





On February 6th, we'll be releasing the pilot episode online — YouTube, Vimeo, BitTorrent, wherever it'll fit — and beginning a Kickstarter campaign to raise money for a full season of episodes. But they won't be shown on TV; each one will be on the Internet, free to share, commercial-free (except for our fake ones). We don't want to fund our production with our fans' support, not with money from advertisers who just want to sell you toilet paper.
Keep watch on http://yfias.com for the release.
On the Philosophy of the Fursona
Posted 14 years agoFor a long time I've been thinking about the idea of "the furry fandom" being an outdated, inaccurate concept; the idea that Furry is something more than that. The idea of "furry subculture" has become widely accepted — Wikipedia's list of subcultures even lists us as just "Furries" (although the actual article still has the "fandom" label) — but that hardly answers the whole question: we furries, what are we?
Through the analysis of myself and the majority of my friends, I've begun to think that we have a very distinct state of mind as furs; perhaps even an as-of-yet disorganized and unrefined school of thought.
The cornerstone of this state of mind is the fursona.
The fursona is a very hard-to-define concept, plagued with dichotomies:
- The furry individual is their fursona, and yet it is simultaneously a fictional character.
- The furry knows they are human, and yet they also are an animal.
- The fursona is a separate entity, yet it is an inseparable extension of its player.
- The fursona can be referred to in either the first or third person, with both feeling correct.
- The fursona is not a "spirit animal," but rather chosen and consciously created, and yet it feels like discovering an unchangeable part of oneself.
In most cases, there is nothing dissociative about the fursona's identity relative to the furry playing it. The fursona occupies the same space as a furry's human body; not physically tangible, but as a noömorph, a creature formed of pure idea. It is an autavatar, or avatar within the self — it represents the furry individual inside their own skin.
Given that the fursona is a self-representation within oneself, it's always there, and can't be "turned off." We're always acting as our respective fursonae — I can't choose to not be a purple fox at any given moment any more than I can choose to temporarily be a potted plant. Even if we don't inform every person we ever meet that we are actually a walking, talking animal-thing, it's still who we are. While simultaneously being human beings.
(Again, I want to reiterate that a fursona is not a spirit animal — it's a psychological and ideological concept, not metaphysical nor spiritual. Although they can overlap, for people who consider themselves to have spirit animals.)
The sheer amount of self-awareness required to accurately develop one's fursona is enough to classify the whole thing as some serious philosophy. When you think about it, the level of introspection involved is pretty deep.
So, what's my point? Where am I going with all this? I'm not sure. That's why I'd like to start a discussion, considering what it is about us furries that makes us unique, on a cultural and philosophical level. We know that we're more than just a fandom. We're postfandom furries. Now, what the hell is that, exactly?
Through the analysis of myself and the majority of my friends, I've begun to think that we have a very distinct state of mind as furs; perhaps even an as-of-yet disorganized and unrefined school of thought.
The cornerstone of this state of mind is the fursona.
The fursona is a very hard-to-define concept, plagued with dichotomies:
- The furry individual is their fursona, and yet it is simultaneously a fictional character.
- The furry knows they are human, and yet they also are an animal.
- The fursona is a separate entity, yet it is an inseparable extension of its player.
- The fursona can be referred to in either the first or third person, with both feeling correct.
- The fursona is not a "spirit animal," but rather chosen and consciously created, and yet it feels like discovering an unchangeable part of oneself.
In most cases, there is nothing dissociative about the fursona's identity relative to the furry playing it. The fursona occupies the same space as a furry's human body; not physically tangible, but as a noömorph, a creature formed of pure idea. It is an autavatar, or avatar within the self — it represents the furry individual inside their own skin.
Given that the fursona is a self-representation within oneself, it's always there, and can't be "turned off." We're always acting as our respective fursonae — I can't choose to not be a purple fox at any given moment any more than I can choose to temporarily be a potted plant. Even if we don't inform every person we ever meet that we are actually a walking, talking animal-thing, it's still who we are. While simultaneously being human beings.
(Again, I want to reiterate that a fursona is not a spirit animal — it's a psychological and ideological concept, not metaphysical nor spiritual. Although they can overlap, for people who consider themselves to have spirit animals.)
The sheer amount of self-awareness required to accurately develop one's fursona is enough to classify the whole thing as some serious philosophy. When you think about it, the level of introspection involved is pretty deep.
So, what's my point? Where am I going with all this? I'm not sure. That's why I'd like to start a discussion, considering what it is about us furries that makes us unique, on a cultural and philosophical level. We know that we're more than just a fandom. We're postfandom furries. Now, what the hell is that, exactly?
Solution for cub artists...
Posted 14 years agoOkay, so, you know how there are those porn pictures which have little inset picture-in-picture things of different angles?
Well, okay, so, you see, if it's cub porn you're drawing, naturally the guy's got his pants off and on the floor. And his wallet might be falling out of the pocket. So instead of just doing inset views of a closeup of the cock going into the butt, an internal shot, etc., also do one that's a closeup of the driver's license, conveniently sticking out of the wallet, with a photo, and a date of birth from 18 years ago.
Problem solved.
Well, okay, so, you see, if it's cub porn you're drawing, naturally the guy's got his pants off and on the floor. And his wallet might be falling out of the pocket. So instead of just doing inset views of a closeup of the cock going into the butt, an internal shot, etc., also do one that's a closeup of the driver's license, conveniently sticking out of the wallet, with a photo, and a date of birth from 18 years ago.
Problem solved.
About the cub art ban...
Posted 14 years agoWhat if they're like Andy Milonakis and are actually 30?
Hey GUUUUUUUUYYYYYSSSSSS...
Posted 15 years agoI'm a fox.
=D
*Fox fox fox*
=D
*Fox fox fox*
Chicken or the Egg
Posted 15 years agoA chicken and an egg are lying in bed. The chicken is smoking a cigarette, and the egg says, "Well, I guess we answered that question!"
FurFright FurFright FurFright
Posted 15 years agoFurFright FurFright FurFright FurFright FurFright FurFright.
FurFright FurFright FurFright FurFright, FurFright FurFright FurFright FurFright FurFright FurFright FurFright, FurFright FurFright FurFright, FurFright.
FurFright FurFright — FurFright FurFright FurFright FurFright FurFright FurFright — FurFright FurFright FurFright FurFright FurFright, FurFright FurFright FurFright; FurFright FurFright FurFright FurFright.
FurFright.
FurFright FurFright FurFright FurFright, FurFright FurFright FurFright FurFright FurFright FurFright FurFright, FurFright FurFright FurFright, FurFright.
FurFright FurFright — FurFright FurFright FurFright FurFright FurFright FurFright — FurFright FurFright FurFright FurFright FurFright, FurFright FurFright FurFright; FurFright FurFright FurFright FurFright.
FurFright.
FurFright
Posted 15 years agoI'll be there.
If you wanna get in touch with me, the following contact methods will go to my phone:
- Email: Zacqary[at]plankhead.com
- Twitter: XerxesQados
If you wanna get in touch with me, the following contact methods will go to my phone:
- Email: Zacqary[at]plankhead.com
- Twitter: XerxesQados
My, How Times Change
Posted 15 years agoIn 1993, a cartoon in The New Yorker said, "On the Internet, nobody knows you're a dog".
In 2010, all your friends know that you're a pink and purple dalmatian because you have it in your FurAffinity profile.
In 2010, all your friends know that you're a pink and purple dalmatian because you have it in your FurAffinity profile.
Animation Commissions - Anyone want?
Posted 15 years agoI've realized that people seem to enjoy it when I take a piece of artwork and make it move around in silly ways. If you'd like to throw money at me in order for me to do that, please do so.
WHAT I NEED
- A picture that you'd like me to animate.
- Permission from the artist of that picture (if you want to post it publicly)
- What you'd like the animation to consist of (if it isn't immediately obvious from the picture)
PRICES
These are base prices. They may increase based on complexity.
- One character: $30
- Additional characters: +$15
- Background: +$10 (This only applies if you'd like things in the background to be animated)
- Audio: +$5
I take PayPal and AlertPay. If you'd prefer a different payment method, we can discuss it. EDIT: By "different payment method" I don't mean giving me something other than currency, you twits.
RESTRICTIONS
- No scat
- No watersports
- No gore
- No vore
TECHNICAL NOTES
- If possible, the finished animation will be in GIF format.
- Very colorful (more than 256 colors) or complex animations will be in SWF (Flash) format.
- Animations with audio or very long animations will be in MOV (H.264 video) format. These can't be uploaded to FurAffinity, so I will provide a Flash player that will load the video from my server.
HOW TO COMMISSION
Send me either a note on FurAffinity or an email to XerxesQados@anthro.me with your picture and instructions. Assuming that the picture is a good candidate for animation, I will give you a price quote.
WHAT I NEED
- A picture that you'd like me to animate.
- Permission from the artist of that picture (if you want to post it publicly)
- What you'd like the animation to consist of (if it isn't immediately obvious from the picture)
PRICES
These are base prices. They may increase based on complexity.
- One character: $30
- Additional characters: +$15
- Background: +$10 (This only applies if you'd like things in the background to be animated)
- Audio: +$5
I take PayPal and AlertPay. If you'd prefer a different payment method, we can discuss it. EDIT: By "different payment method" I don't mean giving me something other than currency, you twits.
RESTRICTIONS
- No scat
- No watersports
- No gore
- No vore
TECHNICAL NOTES
- If possible, the finished animation will be in GIF format.
- Very colorful (more than 256 colors) or complex animations will be in SWF (Flash) format.
- Animations with audio or very long animations will be in MOV (H.264 video) format. These can't be uploaded to FurAffinity, so I will provide a Flash player that will load the video from my server.
HOW TO COMMISSION
Send me either a note on FurAffinity or an email to XerxesQados@anthro.me with your picture and instructions. Assuming that the picture is a good candidate for animation, I will give you a price quote.
Stop looking at pictures that you find offensive
Posted 15 years agoDo it. Just shut the fuck up and do it.
You are not harmed in any way, shape, or form by the existence of an image that you dislike. Any belief to the contrary is indisputably unreasonable.
If you truly do have a crippling inability to disregard images that offend you, then you should not be using the Internet.
You are not harmed in any way, shape, or form by the existence of an image that you dislike. Any belief to the contrary is indisputably unreasonable.
If you truly do have a crippling inability to disregard images that offend you, then you should not be using the Internet.
If you get my 6666th pageview...
Posted 15 years ago...then you get to draw me gift art! First person to screenshot it and note me has to draw me something! =D
What? This'll totally work.
What? This'll totally work.
Is "fandom" an accurate term anymore?
Posted 15 years agoI have a hypothesis: the vast majority of furries identify enough with their characters and/or the furry community to be considered "lifestylers" as opposed to just "furry fans."
Maybe this is just because all of my close friends seem to act this way, but I have a feeling that "furry fandom" is, nowadays, a complete misnomer. "Culture" or "subculture" seems like it fits better, at least from my observations. Even though that's a bit overly broad; I'm not sure the proper term for what furry is has been coined yet, but that's something I won't get into right now.
For the moment, I'm wondering: how many furries reading this do not consider furry to be anything more than something that they are a "fan" of, i.e., don't consider anything beyond enjoying the art and literature to be an integral part of their identity? I don't think the majority would say yes to say, but I'd like to test that assumption.
Maybe this is just because all of my close friends seem to act this way, but I have a feeling that "furry fandom" is, nowadays, a complete misnomer. "Culture" or "subculture" seems like it fits better, at least from my observations. Even though that's a bit overly broad; I'm not sure the proper term for what furry is has been coined yet, but that's something I won't get into right now.
For the moment, I'm wondering: how many furries reading this do not consider furry to be anything more than something that they are a "fan" of, i.e., don't consider anything beyond enjoying the art and literature to be an integral part of their identity? I don't think the majority would say yes to say, but I'd like to test that assumption.
People who are "Leaving the fandom" are like Brett Favre
Posted 15 years agoThey both get emotional about it, say that it's "permanent", but when they inevitably come back you know it was just for the attention.
You Know You're From Long Island When...
Posted 15 years agoJacked from
xerxeswolf
1. Go to Google and type, "You know you're from (your city or state) when...." (hit "I'm feeling lucky")
2. Cut and paste the list.
3. Bold the items that apply to you
1. You feel like you know Howard Stern.
2. You live in the shadow of the greatest city in the world, but you almost never go there.
3. When you're away from Long Island, you love it and when you're there, you don't.
4. You know the exact point at which Queens turns into Nassau simply on intuition.
5. You've been to Jones Beach Field 4 on a June weekend afternoon.
6. You've been to the Tanger Outlets and came home with nothing to show for it.
7. You're still waiting for a bridge to Connecticut.
8. You've tried to use your father's monthly ticket to ride the LIRR, it worked.
9. You'd pay $8.50 for a movie.
10. You've never really fully evaluated the meaning of the name Hicksville.
11. You know where the Commack Motor Inn is but you "have never been there".
12. You've never been to Times Square on New Year's Eve.
13. You've tried to find the Amityville Horror house.
14. No, you don't want mustard on that burger!
15. You have or someone you know has fallen asleep on the LIRR and ended up in one of these three places; Babylon, Port Washington or Hicksville.
16. How many times can you use the word "like" in a sentence?
17. The most exciting day of your summer is when all the tickets go on sale for the Jones Beach Theater.
18. You went to an elementary school that promoted dodge ball as the number 1 game among children 7-13.
19. You know White Castle is terrible for you and the food sucks but you periodically "Get the Crave".
20. You have been to Mulcahay's on Thanksgiving Eve, the largest ladies night event of every year.
21. You want the Yankees to stay in the Bronx, but would probably go to more games if they moved to Manhattan.
22. You can order a whole pizza and a soda and people understand.
23. You've missed that "Drunk Train", the 2:42 out of Penn and had the dreaded wait until 5:30.
24. You've never taken an MTA bus.
25. You felt slighted when Snapple sold out.
26. You have been to the Coliseum to see the Circus (the one with the 3 rings, not the Islanders)
27. The Long Island Expressway isn't really as bad as everybody thinks.
28. You saw a movie at the Westbury Drive In before they tore it down.
29. You have been to the Roosevelt Field before the second level was completed.
30. You don't associate Fire Island with gay men.
31. When you hear Billy Joel's "Scenes From An Italian Restaurant" you try to figure out what places on Long Island he singing about.
32. You know which parts of the Godfather where filmed on Long Island.
33. You've said stupid things like "strong island".
34. You've paid a $10 cover charge to get into a bar, but got nothing for it.
35. You think religion doesn't affect you much.
36. You miss wiffleball and running through sprinklers.
37. You think Islip MacArthur airport is cute and you enjoy watching it grow up.
38. You always liked Billy Joel, but as soon as you leave, you love Billy Joel.
39. You think that Jones Beach Theater or the Nassau Coliseum is the best place to see a concert. [Fuck the Coliseum, srsly]
40. Billy Joel said it best, "either you date a rich girl from the North Shore, or a cool girl from the South Shore".
41. You don't really see the big deal about the Hamptons.
42. You think if you're not from Long Island or NYC, you're not really from New York.
43. You don't go to Manhattan, you go to "The City".
44. You never realize you have an accent till you leave.
45. At some point in your life you've gone clamming.
46. You curse. A lot.
47. If your parents didn't, you're grandparents lived in the city.
48. At some point in your life you or someone you know has gotten an animal that came from the North Shore Animal League.
49. When people ask "where are you from?" you answer Long Guy Land and automatically assume everyone in the world knows that answer means New York.
50. You know someone who went to Chaminade.
51.You hate paying tolls.
52. You can correctly pronounce places like Happauge, Commack, Islip, Islandia, Massapequa.

1. Go to Google and type, "You know you're from (your city or state) when...." (hit "I'm feeling lucky")
2. Cut and paste the list.
3. Bold the items that apply to you
1. You feel like you know Howard Stern.
2. You live in the shadow of the greatest city in the world, but you almost never go there.
3. When you're away from Long Island, you love it and when you're there, you don't.
4. You know the exact point at which Queens turns into Nassau simply on intuition.
5. You've been to Jones Beach Field 4 on a June weekend afternoon.
6. You've been to the Tanger Outlets and came home with nothing to show for it.
7. You're still waiting for a bridge to Connecticut.
8. You've tried to use your father's monthly ticket to ride the LIRR, it worked.
9. You'd pay $8.50 for a movie.
10. You've never really fully evaluated the meaning of the name Hicksville.
11. You know where the Commack Motor Inn is but you "have never been there".
12. You've never been to Times Square on New Year's Eve.
13. You've tried to find the Amityville Horror house.
14. No, you don't want mustard on that burger!
15. You have or someone you know has fallen asleep on the LIRR and ended up in one of these three places; Babylon, Port Washington or Hicksville.
16. How many times can you use the word "like" in a sentence?
17. The most exciting day of your summer is when all the tickets go on sale for the Jones Beach Theater.
18. You went to an elementary school that promoted dodge ball as the number 1 game among children 7-13.
19. You know White Castle is terrible for you and the food sucks but you periodically "Get the Crave".
20. You have been to Mulcahay's on Thanksgiving Eve, the largest ladies night event of every year.
21. You want the Yankees to stay in the Bronx, but would probably go to more games if they moved to Manhattan.
22. You can order a whole pizza and a soda and people understand.
23. You've missed that "Drunk Train", the 2:42 out of Penn and had the dreaded wait until 5:30.
24. You've never taken an MTA bus.
25. You felt slighted when Snapple sold out.
26. You have been to the Coliseum to see the Circus (the one with the 3 rings, not the Islanders)
27. The Long Island Expressway isn't really as bad as everybody thinks.
28. You saw a movie at the Westbury Drive In before they tore it down.
29. You have been to the Roosevelt Field before the second level was completed.
30. You don't associate Fire Island with gay men.
31. When you hear Billy Joel's "Scenes From An Italian Restaurant" you try to figure out what places on Long Island he singing about.
32. You know which parts of the Godfather where filmed on Long Island.
33. You've said stupid things like "strong island".
34. You've paid a $10 cover charge to get into a bar, but got nothing for it.
35. You think religion doesn't affect you much.
36. You miss wiffleball and running through sprinklers.
37. You think Islip MacArthur airport is cute and you enjoy watching it grow up.
38. You always liked Billy Joel, but as soon as you leave, you love Billy Joel.
39. You think that Jones Beach Theater or the Nassau Coliseum is the best place to see a concert. [Fuck the Coliseum, srsly]
40. Billy Joel said it best, "either you date a rich girl from the North Shore, or a cool girl from the South Shore".
41. You don't really see the big deal about the Hamptons.
42. You think if you're not from Long Island or NYC, you're not really from New York.
43. You don't go to Manhattan, you go to "The City".
44. You never realize you have an accent till you leave.
45. At some point in your life you've gone clamming.
46. You curse. A lot.
47. If your parents didn't, you're grandparents lived in the city.
48. At some point in your life you or someone you know has gotten an animal that came from the North Shore Animal League.
49. When people ask "where are you from?" you answer Long Guy Land and automatically assume everyone in the world knows that answer means New York.
50. You know someone who went to Chaminade.
51.You hate paying tolls.
52. You can correctly pronounce places like Happauge, Commack, Islip, Islandia, Massapequa.
Oh dear lord it's that Question Meme thing again
Posted 15 years ago1) Who are you?
2) Are we friends?
3) When and how did we meet?
4) Would you kiss me?
5) Give me a nickname and explain why.
6) Describe me in 1 word.
7) What was your first impression of me?
8) Do you still think the same?
9) What reminds you of me?
10) If you could give me anything, what would it be?
11) How well do you know me?
12) Are you gonna put this in your journal and see what I say about you?
13) Would you meet up with me?
Answer in the comments.
2) Are we friends?
3) When and how did we meet?
4) Would you kiss me?
5) Give me a nickname and explain why.
6) Describe me in 1 word.
7) What was your first impression of me?
8) Do you still think the same?
9) What reminds you of me?
10) If you could give me anything, what would it be?
11) How well do you know me?
12) Are you gonna put this in your journal and see what I say about you?
13) Would you meet up with me?
Answer in the comments.
This video will also change your life
Posted 15 years agoWords cannot describe...
This video will change your life
Posted 15 years agoLately I've realized a very, very sad thing.
There are still people in this world who have not seen Brodyquest.
There are still people in this world who have not seen Brodyquest.
On the "foxes are sluts" stereotype
Posted 15 years agoYES, we all know that there are quite a large amount of foxes who are not sluts.
YES, it is a ridiculous, self-fulfilling generalization which is only accurate because so many people with fox characters choose to perpetuate it.
NO, nobody who perpetuates it actually takes it seriously, nor sees it as anything other than a big, stupid furry porn in-joke.
YES, you should lighten the fuck up about it and stop being so offended by a non-harmful joke stereotype about imaginary animal characters.
YES, it is a ridiculous, self-fulfilling generalization which is only accurate because so many people with fox characters choose to perpetuate it.
NO, nobody who perpetuates it actually takes it seriously, nor sees it as anything other than a big, stupid furry porn in-joke.
YES, you should lighten the fuck up about it and stop being so offended by a non-harmful joke stereotype about imaginary animal characters.
Who took pictures of my purpleness??!?!?
Posted 15 years agoSo I was at Anthrocon.
And I wore this fursuit quite a lot.
People took pictures of me in it.
I want to see them because I'm an attention whore.
I press Enter a lot when typing.
Please add your photos of my purplefoxiness to this collection or email them to XQFursuit@drop.io. Kthx.
And I wore this fursuit quite a lot.
People took pictures of me in it.
I want to see them because I'm an attention whore.
I press Enter a lot when typing.
Please add your photos of my purplefoxiness to this collection or email them to XQFursuit@drop.io. Kthx.
The Origins of Macrophilia
Posted 15 years agoI get the feeling that the first macrophile picture was a joke by some porn artist.
But then someone on the Internet actually fapped to it and here we are.
But then someone on the Internet actually fapped to it and here we are.
I'm bored. Ask me inappropriate questions.
Posted 15 years agoPurple fox in a music video, the Director's Cut
Posted 15 years agoHere's the Director's Cut of that music video I was in:
http://www.jonfordham.com/painsofbe.....reatheart.html
This version's much better. It has more me in it.
http://www.jonfordham.com/painsofbe.....reatheart.html
This version's much better. It has more me in it.