Do This One Thing to Get More Copywriting Clients

You’ve built a website for your copywriting services, you study SEO tactics to bring traffic to it, you host a blog, you actively guest blog, and you’re on LinkedIn, Facebook and Twitter. You also join and contribute to forums, and write and post articles to the most-read online article databanks. And if that isn’t enough, you scour online job posting sites for copywriting project opportunities. What more can you possibly do to attract copywriting clients? Try this one thing:

Take your copywriting service marketing efforts offline by writing and sending a simple sales letter. Yes, the kind that requires you write with essay writing service and print out a letter, fold it, place it in an addressed envelope, and put a stamp on it. Oh, I almost forgot… you’ll also have to take it to the post office for mailing.

As archaic as it sounds, direct mail is surprisingly effective and comes with a number of advantages over online marketing of your copywriting services.

1. Your offline campaign will stand out.
There was a time when potential copywriting clients were inundated with direct mail campaigns. Inboxes were overflowing with oversized postcards, glossy information kits, and clever (but very expensive) packaging that screamed (sometimes literally…), “open me!” But, when internet usage became a mainstay for business, many campaigns were migrated to and adapted for online marketing. Comparatively, splashy online campaigns are far more cost-effective than splashy direct mail campaigns. But you can capitalize on this movement by making what’s old new again.

While everyone else is focused on online marketing, sending off emails, and trying to catch the attention of an unknown potential copywriting client, your physical mail package will land in an inbox that isn’t easily emptied with the simple click of a mouse.

2. You can send a complete package.
Direct email and online campaigns are tricky. People are leery of clicking on imbedded links or opening attachments from someone they do not know. Marketing efforts are subject to scrutiny and rejection by client anti-virus and anti-spam programs because you are swimming in SPAM and scam-infested waters.

With direct mail, you can send a complete package, i.e. a personalized cover letter of introduction, a benefits-filled promotional sheet with testimonials, your business card, a reply card, a tips booklet… anything you want. Unlike the “old days” when direct mail packages were expensive to produce, these simple items can be created, merged, and printed directly from templates included in your computer’s word processing software.

3. Your marketing efforts are targeted.
Cyberspace has its global advantages. You can reach prospects all over the world and work virtually for companies in every imaginable industry. The downside is that every other copywriter vying for the same copywriting assignments can work virtually, too. The truth is that many clients still like meeting with freelance copywriters face to face.

That means you can focus your efforts to a particular geographic area or business type and, as a bonus for the potential clients, offer to meet in person to discuss projects they need help with. Phone and skype are not quite the same as getting in a room with someone to have a candid discussion. Don’t underestimate the power of “same city or state” accessibility.

Let’s be clear. I am NOT recommending that you replace your online marketing efforts and presence with offline marketing strategies. Both are essential to build a complete marketing toolbox. But I do recommend that you give low-tech marketing efforts a try. You don’t have to spend a lot of money, and you may be pleasantly surprised at the significant return on your investment.