They only ever did it to provoke people into doing something they can sue for. Now adays I can imagine that it's hard for them to take themselves seriously seeing as noone else does.
Personally I'd like a less divine punishment and something more material. Like the IRS deciding they were never actually a religious organization and hitting them up for back taxes.
Are they still taking themselves seriously anymore, or are they just trolling for the fun and infamy now? *^^*