Question: Website, or Patreon? Benefits?
9 years ago
I am trying to decide on using a website for my business outside of commissions, or for Patreon. I feel like Patreon may have better benefits to offer over a website, but I just thought I'd ask what they are... if anything. I know Patreon has a tax form I would have to fill out because I'm outside the US, but I just want to know opinions of what would be better business-wise, since I've never done this before.
Right now, my mind is in favor of my website because I can deal with PayPal and there's none of that managing people who don't pay on Patreon; if someone wants to download a tutorial from my website, it's a one-off payment of 10$ or something, you know?
I like that Patreon can pay a regular budget, like that whole 500$/per month, because my website's traffic and sales may not be stable month-to-month, unless I set up a VIP room in my website where I'm available for teaching and chat among other special things.
Let me know what you think from a business standpoint. I just want to be able to sell my art online as conveniently and as in control as possible.
Right now, my mind is in favor of my website because I can deal with PayPal and there's none of that managing people who don't pay on Patreon; if someone wants to download a tutorial from my website, it's a one-off payment of 10$ or something, you know?
I like that Patreon can pay a regular budget, like that whole 500$/per month, because my website's traffic and sales may not be stable month-to-month, unless I set up a VIP room in my website where I'm available for teaching and chat among other special things.
Let me know what you think from a business standpoint. I just want to be able to sell my art online as conveniently and as in control as possible.
FA+



My only advice is to not suddenly paywall all of your art like the Great Wall of China. Make sure that there is still good artwork for non-patrons to see. That'll get you more support and slightly less complaining~!
Real talk though I'm a Canadian who manages a business through Patreon.
I can help work out a great Patreon format for you. Reward Tiers/Goals/Etc...
I've been able to do it several times to successful effect so far.
Patreon also has GREAT tax benefits for a Canadian that most people overlook.
I can show you the world.
Yeah......your way and path is exactly the one Falvie should steer clear of.
"...a Canadian who manages a business through Patreon." - A shitty 'game' which you use to overglorify your character is a business now? Damn!
Pros: -It manages itself, easy submission
-You can submit NSFW to it no hassle
-You might actually get people from them looking around the site in itself
-There are people already on it with accounts already set up
-It comes in USD so at this time you get a bit extra
Cons: -has a VAC tax to European countries (this could be like up to 20%)
-user has to have a VISA to sign up for NSFW Patreons
-Bad people who don't pay
Website
Pros: -Customization
-Selling one-off files
Cons: -Lots of work, learning and management on your end
-If you submit NSFW, chances are you won't find anyone good to host you.
-Maybe people won't trust the site
If you're Canadian like me - Patreon counts as donations, therefore not taxed. Patreon can become too much work for people to handle when they have all these ideas and throw out 100 commitment ideas when they struggle to put out a few pics a month anyway. I use it to give people goodies like WIP stuff, videos of the work process, high res files, and you can do a voting thing pretty easy. It's nice to have something giving you donations without obligation. I use Patreon and I'm very happy with the experience, I don't see why I'd ever take down the account when it's like free moneys.
Hopefully this helps a bit, I made some assumptions but pretty much laid out everything I can think of. I STRONGLY do not recommend artists to get an actual website, I do recommend tumblr because it can be customized like a website, you can post nsfw stuff no hassle (again, website hosts don't like nsfw) and it has the extra social functionality. I can see artists enjoying the very professional and official appeal of a real website, but it's just so much work and many artists just struggle making their living without needing to dedicate tons of time to figuring out a website. I imagine the sale of one-off things could still be done on tumblr? Or through a different site's shop I've seen artists use ... It's definitely nice to sell individual files / packs and stuff.
How do you find the redbubble experience? I've seen people use Gumroad and I found it on these sites:
http://ecommerce-platforms.com/ecommerce-selling-advice/top-10-best-ways-sell-digital-goods-onli
http://www.hongkiat.com/blog/services-sell-digital-products/
'Bad people who don't pay' was recently solved I beleive? Now a new Patron can'ts ee Patrons only contents till they're pledged for the first time - it prevents the 'set->see->run without paying', also when they're declining a plegde(still Patrons but declining), they can't see the Patron's only posts anymore till they pay, unless I remember it wrong.
So I think this con is no longer valid^^
1) Your content and point of sale is Digital Art and commissions
2) Your content is non-human and has some "questionable" content
I say "questionable" less for the content but more for the non-anthro (animal) pieces and the implied nudity in those cloth-less but covered entirely in fur pieces you have done. This isn't usually an issue with PayPal though having a website requires you have your PayPal semi-public and the risk of your account being reviewed or improperly flagged for bestiality content and thus lose PayPal access and use to your website. It's happened to too many artists in recent years to not consider it a risk of factor to your business' success.
Secondly to these points is that a website is a good front but it's not a really common 'hub' for people to gravitate around. Patreon is as you can browse and discover new artists and content much in a way like we do here on FA. Because of this you're going to limit your market to those you're already exposed to finding your website through various social media sites. Patreon has a built-in mechanic to this that, while flawed and simple, is at least more than a standard website will have unless it's promoted non-stop which can annoy your current fanbase.
Though I may be biased towards Patreon, it's a little simple to start up and be successful in the short and long term as well as it insulates you against PayPal issues (they don't review the payments often), and provides a lot of pre-generated benefits like your tax forms. Lastly, a lot of the talk about people not paying on Patreon was mitigated as any new pledge as of early this year automatically charges the account (so the moment they pledge they are charged their pledge, day one). If by the 5th of the next month, if the account was declined it stands out like a sore thumb and you can remove it much easier than a failed credit card payment through PayPal. They've gotten better at insulating people from abuses for content and it's relatively simple to correct it so long as you don't expose your all content to every tier of payment (i.e. $1 divers for content dumps/rips with false accounts still exist, just keep some payment level variety, nah?).
But really it's all about the model and what you want to charge people for or sell. Not every Patron will want to be charged for new brushes or painting tutorials- most of them would be more into art, exclusive or HD/PSD/SAI versions, etc. So your ideal item to sell compared to your market is likely going to be your biggest starting point, honestly. eJunkie is usually where I see people selling tutorials and brushes/digital art supplies have success though my knowledge and experience with those setups is limited as I fall into the art-content consumer category. If you're going for physical art then you're entering a place where a website would be ideal but the traffic will not be easy to obtain and Patreon would unlikely be a good place to manage that as it's not a marketplace, it's a digital content hub. Physical art sales is certainly far from my forte, sadly, and has a lot of shipping hiccups on PayPal's end having worked with my artist in selling a mere 100 prints last year. Never again. Never again...
Hope this gives you a good set of guidelines. Enjoy~
however, there is a way to control what patrons get/don't get if they pay/don't pay/aren't pledged that I do.
Once tiers are paid per month, patreon has an easily selecting system to decide who's paid and who hasn't paid to send them messages. From there you can privately message them a dropbox link to your files/content, and with dropbox you can have the links given to them expire every so many days and even include a password. I personally prefer patreon just because patreon kinda handles everything for you on how much someone has given you during their whole pledge/how much they pay you. IDK if paypal will show you who's paying what how much, but that's just me. Patreon does take a very small fee, but so does paypal, so =]
But yeh, you could easily make a patreon with $2 tip tiers, $10 WIP sketches, etc all the way to maybe a $250 tier and that would cover your $500/mo. cost.
It's also possible to setup an automatic account&passwords with paypals subscriptions so subscribers get exclusive content. But you'll need someone who can modify a perl script for that (paypal gives you a template to download but it's not complete or ready to use as is). I used that at first but dropped it later since I'm bad with exclusive content and want to show everyone everything, but it worked fine when it did! ^^;
If you'd go for a website, you will either need a free platform that allows you to create one (like Wix for example) but then the URL of the website would be www.somethingyouwant.wix.com, which looks incredibly unprofessional from my point of view. So the other option for a website would be to have someone create it for you. I am studying Web Development myself, and unless you have close friend or someone who wants to do it for a small amount of money, it would cost a lot of money to set up. So yeah.... I think Patreon is the way to go
I don't know what your work schedule looks like, but having a Patreon is more appealing to me (personally) because I have a set release schedule that keeps me in line. So i'd consider distribution methods and what would motivate you to post more.
even if its something for the short time. With websites you can do anything and always incorporate more as time goes.
I'm pretty sure you can set up a monthly subscription method for PayPal, either make a little button to embed on a website or provide written instructions.
If you're ambivalent to the point of inaction, then just do both and drop whichever one turns out to be inferior; notify those subscribers and direct them to the primary subscription method prior to terminating the secondary one. Either method is better than nothing though, and this is something you probably should've done some time ago, but it's good you're getting on to it now. :3
You could get away with doing a simple kickstarter to help set up a workstation and a really nice (reliable, non-half-assed) website with a database for storing user account info, while also providing a financial buffer in the meantime. If you do that, put shirts, commissions, early access (have VIP subscribers who receive 1-2 week early access?)and 1 month free subscription to the content on the site (once it's established) as rewards. It'll work, up to you though~
You'll possibly need a business PayPal instead of a personal one? Might depend on how much you're receiving, but definitely look into that if you haven't already.
My advice is:
- Take a detailed look into PayPal User Agreement, and whether you need personal/business account.
- Find out how to set up PayPal subscription method to accept recurring payments from clients.
- Open kickstarter campaign.
- Advertise kickstarter campaign on all art sites you frequent
- Open temporary patreon account, and have a play around with that while the website is being established (can transfer tier rewards and whatev to the website later to make things easier).
- Find a professional web designer (who can set up everything including database, you can provide them with art/icons)
- Show web designer your patreon, so they have a good idea of what your site will be used for.
- As a general rule, keep $500 in your primary bank account, $200 in paypal (for spending/refunds), and put everything else into a savings account - don't take any money out of there unless it's above $10,000
In case you do choose him, would you mind please use the referal system for me? You can send me a note for further details. ;3
And also i think you should go with your own website.